When a company or an organization has an important announcement to make, it needs to share that information in the most effective way. But all too often the company CEO or another employee is not the best person for the job. Selecting a company spokesperson...
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Red Banyan is delighted to announce it has hired Nikolaj Leszczynski as an Account Coordinator in its LA office, growing its presence on the West Coast. Nikolaj will serve a variety of clients by producing original content, pitching stories, and helping execute strategic communications for...
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In the wake of the COVID-19 pandemic, working remotely has become a viable, if not widely available option. Companies once averse to the idea of employees working from home have embraced the concept and thrived. Adopting a remote workplace also gives employers immediate access to...
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When it comes to business strategies, content marketing is one of the newest buzzwords, but do you know how to put it into practice, so it works for your business or organization? By definition, content marketing is a marketing strategy to “attract, engage and retain an audience...
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When Red Banyan CEO Evan Nierman appeared on national TV to discuss the fallout from the Will Smith smack seen around the world, the seasoned PR pro had no idea he was setting himself up for a bit of a smackdown himself. As cameras rolled...
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Red Banyan, a crisis PR firm with offices across the United States, was among 50 companies honored at the “11th Annual GrowFL Florida Companies to Watch.” A memorable awards ceremony was held on Feb. 17th at the Hard Rock Live in Universal CityWalk in Orlando. Red Banyan...
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Russia’s unprovoked invasion of Ukraine has sent the world into a frenzy as images of tanks, fighter jets and bombed out buildings bombard our senses every time we tune in the TV. We are seeing firsthand the images of unfettered brutality as Russian rockets shell...
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Crises are unpredictable and can cause lasting damage if the person or brand that is affected does not respond with purpose. Red Banyan CEO Evan Nierman, an international crisis PR expert, discusses in YEC/Forbes why it is important to plan ahead and carefully map out...
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When an educational institution was unfairly demonized on social media for the actions of a former employee, Red Banyan stepped in to set the record straight. Red Banyan is a crisis communications firm that specializes in crisis PR, media relations, strategic communications and litigation PR. The school was...
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Businesses today cannot afford to exclude video from their communications and PR strategy as a growing number of people flock to video-sharing websites. According to the Pew Research Center, 26 percent of Americans, or about a quarter of the population, get their news on YouTube, a Google-owned video-sharing...
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