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posts under: Public Relations

Why Using a Media Spokesperson is Smart

When a company or an organization has an important announcement to make, it needs to share that information in the most effective way. But all too often the company CEO or another employee is not the best person for the job. Selecting a company spokesperson...

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Red Banyan Adds Nikolaj Leszczynski as Account Coordinator in LA

Red Banyan is delighted to announce it has hired Nikolaj Leszczynski as an Account Coordinator in its LA office, growing its presence on the West Coast. Nikolaj will serve a variety of clients by producing original content, pitching stories, and helping execute strategic communications for...

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5 Considerations When Switching to a Remote Workplace

In the wake of the COVID-19 pandemic, working remotely has become a viable, if not widely available option. Companies once averse to the idea of employees working from home have embraced the concept and thrived. Adopting a remote workplace also gives employers immediate access to...

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Fresh Approaches to Creating Content Your Clients Want: 5 Tips

When it comes to business strategies, content marketing is one of the newest buzzwords, but do you know how to put it into practice, so it works for your business or organization?  By definition, content marketing is a marketing strategy to “attract, engage and retain an audience...

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Crisis Manager Appears on National TV Unaware Faux Facial Hair Zoom Filter is On

When Red Banyan CEO Evan Nierman appeared on national TV to discuss the fallout from the Will Smith smack seen around the world, the seasoned PR pro had no idea he was setting himself up for a bit of a smackdown himself. As cameras rolled...

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Red Banyan Receives Prestigious GrowFL Award

Red Banyan, a crisis PR firm with offices across the United States, was among 50 companies honored at the “11th Annual GrowFL Florida Companies to Watch.” A memorable awards ceremony was held on Feb. 17th at the Hard Rock Live in Universal CityWalk in Orlando. Red Banyan...

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What To Do About Russia Cancel Culture in the Wake of the Russian Invasion of Ukraine

Russia’s unprovoked invasion of Ukraine has sent the world into a frenzy as images of tanks, fighter jets and bombed out buildings bombard our senses every time we tune in the TV. We are seeing firsthand the images of unfettered brutality as Russian rockets shell...

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Red Banyan CEO in YEC/Forbes: Six Expert Tips to Combat a Crisis in 2022

Crises are unpredictable and can cause lasting damage if the person or brand that is affected does not respond with purpose.  Red Banyan CEO Evan Nierman, an international crisis PR expert, discusses in YEC/Forbes why it is important to plan ahead and carefully map out...

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Red Banyan Defends Beleaguered Educational Institute

When an educational institution was unfairly demonized on social media for the actions of a former employee, Red Banyan stepped in to set the record straight. Red Banyan is a crisis communications firm that specializes in crisis PR, media relations, strategic communications and litigation PR. The school was...

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5 Ways Video Marketing Can Take Your Business to the Next Level

Businesses today cannot afford to exclude video from their communications and PR strategy as a growing number of people flock to video-sharing websites.  According to the Pew Research Center, 26 percent of Americans, or about a quarter of the population, get their news on YouTube, a Google-owned video-sharing...

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