With more than 15 million subscribers on YouTube, popular vlogger Logan Paul has been the center of sharp criticism surrounding his recent posting of a video taken in Japan’s Aokigahara forest that showed a suicide victim. Red Banyan Founder Evan Nierman appeared this week on...
Read moreCrises put an enormous strain on any organization’s communications team. Non-stop phone calls, endless emails and inquiries from the media often leave little time to communicate with your own employees. Of course, most of them will be aware of the crisis regardless, but it does...
Read moreA brand’s reputation is its most valuable resource. This is especially true for non-profits. So when the news broke on Sunday that the International Committee of the Red Cross (ICRC) was inaccurately listed as a beneficiary of several shell companies set up by the Panama-based...
Read moreOne of the biggest data breach stories in history, the Panama Papers has taken the global news media by storm. More than 11 million confidential documents were leaked revealing how wealthy individuals, including certain public officials use offshore accounts to evade taxes. The released records...
Read moreBy now, there’s hardly anyone living in the United States who hasn’t yet heard of the seemingly never-ending Chipotle PR crisis. The Denver-based chain has been in perpetual crisis mode since cases of E.coli and norovirus outbreaks at some of its restaurants were reported last year. The...
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To succeed in today’s highly competitive business environment, companies spend large sums of money for marketing and PR. However, many businesses don’t realize that prior to conducting such outreach, any size company also needs to have a media kit, a.k.a. press kit, on file. So...
Read moreBlue Bell Creameries has been slowly recovering from a months-long PR crisis sparked by a fatal listeria outbreak in March 2015 linked to several of its products.Last Thursday, the company issued a proactive update on the “enhanced procedures at [its] production facilities,” stating that after rigorous testing,...
Read moreThis week Inc. Magazine published its roundup of the biggest business scandals of 2015. Spanning a wide range of industries, from pharmaceutical and finance to oil and auto-manufacturing, companies of all sizes found themselves battling the uncertainties of crises throughout the year. What this diverse list shows is that no company...
Read moreExxonMobil, the world’s largest oil and gas company, came under fire recently for accusing Columbia University journalists of biased and unethical reporting. The journalists’ investigative report, published by the Los Angeles Times in October, suggests that ExxonMobil knew about the connection between burning fossil fuels and global...
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Evan Nierman, Founder and Principal of Red Banyan Group, appeared as a featured speaker at the Student Career Fair last night at Miami Dade College. The renowned communications expert talked about the current business climate in South Florida and gave important advice on what graduates should...
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