Despite the common-sense answer, a recent report revealed that controversies can actually help companies, provided they are handled well. The marketing consulting firm WrightIMC surveyed 3,000 consumers regarding their feelings about corporations that faced criticism for taking a political or controversial stand. The research suggested...
Read moreThe National Hockey League’s Los Angeles Kings are known to be one of the most savvy users of Twitter in the league and all of professional sports. They seem to have mastered the art of providing information with a cheeky edge that keeps fans interested....
Read moreWith the second part of Lance Armstrong’s interview having aired recently on the Oprah Winfrey Network it is now up to the public to decide what comes next for the disgraced cyclist. So many questions remain unanswered: Is there a road to redemption? Is Lance...
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