Reviews are a driving force that inspires online shoppers to click “add to cart.” That’s why startups and small businesses cannot afford to overlook the power and value of positive customer reviews. A December 2021 report by reviewtrackers compiles online review statistics and trends and highlights the value...
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Red Banyan has hired Adrienne Goebel as Senior Account Executive, expanding its Florida presence into north Florida. Goebel’s background includes experience in public relations and social media strategy with a diverse set of companies in the retail, restaurant, and hospitality industries. She has a bachelor’s...
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When it comes to crisis response mitigation, nothing works better than being prepared. Having a crisis plan in place before you need one is the best way to come out on top when an emergency strikes. It is a key concept in crisis communications. Proactive damage...
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By Mark Sachs, Director of Client Engagement “If a culture is open and honest about mistakes, the entire system can learn from them. That is the way you gain improvements.” Dr. Gary Kaplan, CEO Virginia Mason Health System In my last blog, Apologies and the Future of Failure,...
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By Mark Sachs, Director of Client Engagement The discussion I’m about to open is centered on the thesis that apologies are essential to the successful learning that occurs through failure. Unfortunately, our deep-seated biases and cultural stigmas against apologies are preventing this process from taking...
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Actor Alec Baldwin made a huge crisis communications gaffe by claiming he would “never point a gun at someone and pull the trigger” during a recent interview with ABC news anchor George Stephanopoulos, Red Banyan CEO and Evan Nierman told Leland Vittert on NewsNation’s “On...
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Crisis communications is a fast-moving profession in which judgments must be made quickly without the luxury of time. Red Banyan CEO Evan Nierman discusses this dynamic in a recent Fast Company article that focuses on the challenges crisis PR experts face when deciding whether or...
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What do you do when your business or brand is the target of an online social media attack? Crisis PR expert Evan Nierman discusses options in a recent Fast Company article entitled, “How to ensure social media helps, not hurts, during a crisis.” Evan is the...
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Is your company distinguished by a unique brand and culture? What are the elements that make your workplace different from all others? Do former employees talk favorably about your business or are the negative comments piling up on social media? There are so many variables...
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Red Banyan CEO and crisis expert Evan Nierman recently discussed the Travis Scott Astroworld Disaster on Fox5 DC in an interview about the concert tragedy that left eight dead. Nierman noted that the event went out of control quickly with no apparent backup plans for...
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