Red Banyan CEO Evan Nierman was recently featured on Forbes.com with an article explaining how communicators can leverage social media effectively when dealing with a crisis. Evan boils it down to five essentials: 1. Assign roles. 2. Make a hashtag for your crisis. 3....
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COVID-19 is causing panic on an international scale as more and more people are affected every day. The mandatory shutdown of schools, restaurants, stores, beaches, parks and other public facilities has led to major business disruptions and a plummeting stock market. During this unprecedented time,...
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Red Banyan CEO Evan Nierman was recently featured in Ariana Huffington’s online publication, Authority Magazine. He was interviewed to share his knowledge and guidance on the best ways for companies to invest strategically and purposefully in their brand and image. In the interview, Evan shares...
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Red Banyan CEO Evan Nierman was recently quoted by the International Business Times about the flow of information during the current coronavirus epidemic. The article approached the current alarm over the coronavirus from a historical perspective, comparing it to the 1918-19 Spanish flu pandemic that...
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Red Banyan is proud to announce that our client, Sheba Medical Center, Tel HaShomer, has been recognized as one of the top 10 hospitals in the world by Newsweek for the second year in a row. Sheba moved up in the rankings, improving from #10...
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Red Banyan CEO Evan Nierman had an op-ed published by the Times of Israel this week covering critical updates on the deadly coronavirus and what Israel is doing to fight it. Israel’s renowned national hospital, Sheba Medical Center, Tel HaShomer, has pioneered the very first...
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For businesses small and large, social media can be a powerful tool if used correctly. Brands have the ability to manage customer relations, share industry news, market products, and more. But while the advantages are significant, there are also some serious risks. News travels fast...
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From embarrassing executive scandals to a flood of negative reviews, PR crises can take on a variety of forms. Unfortunately, no business is immune to a crisis, and when one strikes, they are oftentimes left in disarray. The compulsion to act—and act quickly—will intensify as...
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Red Banyan CEO Evan Nierman had the incredible opportunity to take his young son Gabe to meet and interview one of his biggest inspirations. Ben Ferencz, the last surviving Nuremberg prosecutor who successfully secured courtroom convictions against 22 Nazi perpetrators of crimes against humanity, had...
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Red Banyan is thrilled to welcome Asher Levine as a new addition to our Washington D.C. office. Asher joins our team as the Principal and Managing Director responsible for handling oversight of all client accounts and management of all account teams. Check out the following...
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