In the wake of the COVID-19 pandemic, working remotely has become a viable, if not widely available option. Companies once averse to the idea of employees working from home have embraced the concept and thrived. Adopting a remote workplace also gives employers immediate access to...
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When it comes to business strategies, content marketing is one of the newest buzzwords, but do you know how to put it into practice, so it works for your business or organization? By definition, content marketing is a marketing strategy to “attract, engage and retain an audience...
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By Evan Nierman As horrifying images of carnage caused by Russia’s ruthless shelling of Ukraine are beamed around the world, a defiant President Volodymyr Zelensky finds himself fighting for Ukraine’s future on two definitive fronts. His fiercely patriotic and heavily outgunned military is bravely holding...
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When Red Banyan CEO Evan Nierman appeared on national TV to discuss the fallout from the Will Smith smack seen around the world, the seasoned PR pro had no idea he was setting himself up for a bit of a smackdown himself. As cameras rolled...
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Do you know what to do when the online buzz about your brand gets ugly? Red Banyan CEO Evan Nierman, a global crisis PR expert, knows how important quick action can be. To avoid a reputation crisis, you need to get ahead of online mobs...
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Red Banyan is happy to announce it has hired Maria Coder as Senior Account Executive in New York. Maria, a former journalist, will serve a variety of client accounts by providing creative media strategies, media outreach, content creation, and general account support. The addition of Maria...
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Red Banyan, a crisis PR firm with offices across the United States, was among 50 companies honored at the “11th Annual GrowFL Florida Companies to Watch.” A memorable awards ceremony was held on Feb. 17th at the Hard Rock Live in Universal CityWalk in Orlando. Red Banyan...
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Russia’s unprovoked invasion of Ukraine has sent the world into a frenzy as images of tanks, fighter jets and bombed out buildings bombard our senses every time we tune in the TV. We are seeing firsthand the images of unfettered brutality as Russian rockets shell...
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As Russian troops lay siege to Ukraine, the country’s President Volodymyr Zelensky continues to amaze with his mastery of crisis communications in real time. Red Banyan CEO Evan Nierman, an expert is crisis PR, explains in an op ed in The Hill why Zelensky’s communications are both effective and...
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Crises are unpredictable and can cause lasting damage if the person or brand that is affected does not respond with purpose. Red Banyan CEO Evan Nierman, an international crisis PR expert, discusses in YEC/Forbes why it is important to plan ahead and carefully map out...
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