Crises are inevitable, and the effectiveness and speed with which you manage them can determine whether your company lives to fight another day. It is important to start preparing for a crisis well before it appears on the horizon. In a recent Forbes article, Red...
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In a recent article in The South Florida Sun Sentinel, Red Banyan CEO Evan Nierman offered a crisis management expert’s perspective on errors by the Florida Department of Health regarding false positivity rates of COVID-19 in children. Sun Sentinel’s David Fleshler interviewed experts in health, government...
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South Florida-based public relations firm Red Banyan continues to see growth in its Washington, D.C. office with the addition of Rachael Payton as an Account Executive. In her new role at Red Banyan, Rachael is responsible for developing and executing creative communications strategies and plans...
Read moreFamous fashion designer Donna Karan and her fashion house DKNY have been under fire in recent weeks after the designer defended Harvey Weinstein amid allegations of his sexual misconduct. “It’s not Harvey Weinstein,” Karan said in an interview to The Daily Mail. “You look at everything...
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On this blog, we often highlight stories of social media disasters, when a careless Facebook post or an erroneous link posted on Twitter lead to major PR crises for companies and individuals. Today, however, we’ll talk about a rare occasion when a mistake on social media produced a positive...
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The advent of social media has had a huge impact on the way we communicate with each other. This, in turn, has transformed the way communications experts approach crisis management. Today’s social media platforms can serve as important tools for communicating with the public during crises....
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Whether you are a PR pro, an aspiring author or blogger, sharpening your writing skills constantly is essential to your professional success. Becoming a brilliant writer isn’t easy, but there are some practical strategies that might help you improve. Here’s our list of 10 useful...
Read morePepsiCo’s The Quaker Oats Company has come under fire this week after a lawsuit was filed against the brand arguing that the company’s “100% natural” claims are misleading. The suit filed on behalf of consumers in New York and California was prompted by tests revealing...
Read moreThis Tuesday, Target Corp joined a long list of companies who expressed opposition to the recently passed North Carolina bill that requires transgender people to only use public restrooms that correspond to their birth sex. “We welcome transgender team members and guests to use the...
Read moreIt’s very nice when a company tries to connect with its clientele – tries to speak their language, if you will. A little effort can go a long way, but this can easily backfire if you forget to proofread. In a literal effort to speak...
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