Chipotle’s PR Crisis Continues With New Norovirus Outbreak

By now, there’s hardly anyone living in the United States who hasn’t yet heard of the seemingly never-ending Chipotle PR crisis. The Denver-based chain has been in perpetual crisis mode since cases of E.coli and norovirus outbreaks at some of its restaurants were reported last year. The...

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Chipotle’s “Unhealthy” Media Relations Strategy

One of the country’s most successful restaurant chains, Chipotle Mexican Grill, has been under fire for a while now, since news of an October E. Coli outbreak at several of its restaurants prompted widespread media coverage. Chipotle’s initial crisis was deepened by an additional spate...

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