Barbie, the famous Mattel doll has always been an icon. However, the icon’s symbolism has shifted quite dramatically over the years. Barbie was once considered the model woman; perfect body, hair, clothes and man. The doll line’s problem began when the idea of “the model...
Read more
It’s easy to underestimate the importance of getting the little things right. In public relations, crisis communications and reputation management, however, the little things can mean a lot. As former Hewlett-Packard CEO Carly Fiorina announced her bid for President of the United States this week,...
Read morePerception is reality, especially when it comes to your company’s image. A business will likely struggle if the target market finds it untrustworthy or simply doesn’t identify with the brand. On the other hand, establishing core virtues and creating a unique persona attracts consumers in...
Read more