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tag archive: brand management

Rankings & Reality: The Importance of Brand Reputation

Perception is reality, especially when it comes to your company’s image. Do you know how you look to outsiders? Red Banyan’s reputation rehabilitation experts know how important an organization’s image can be! Do you know what people are saying about your brand online? Do you...

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Barbie Anything You Want to Be

Barbie, the famous Mattel doll has always been an icon. However, the icon’s symbolism has shifted quite dramatically over the years. Barbie was once considered the model woman; perfect body, hair, clothes and man. The doll line’s problem began when the idea of “the model...

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Details Matter

It’s easy to underestimate the importance of getting the little things right. In public relations, crisis communications and reputation management, however, the little things can mean a lot. As former Hewlett-Packard CEO Carly Fiorina announced her bid for President of the United States this week,...

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