Media Training
The Media Preparation & Training You Need To Tell Your Organization’s Story
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Media Training Designed To Help You Successfully Face The Press And Deliver Your Message Effectively
Solid preparation can mean the difference between success and failure when it comes to being interviewed on camera or as a guest on a podcast. Whether it’s a TV interview, a print outlet, or a podcast, solid preparation can mean the difference between success and failure when it comes to press interviews and communicating with the public. Our media outreach team will teach you how to deliver your narrative effectively so that you share the messages you want in the manner that makes the biggest impact. Our team can also help you prepare to answer tough, challenging questions with ease, greatly minimizing any vulnerabilities with the press.
Media Prep & Training Packages
Media Rapid Response
Prep
Focused preparation and training for an upcoming media engagement
● Situation Discovery
● Media Research
● Messaging & Positioning
● Prep & Rehearsal
● Post Event Follow Up
Conducted VirtuallyIncludes Up to 2 peopleDelivered across a 4 hour session
Media Prep & Training For Groups
Advanced preparation and training for organizations who want to have their staff “Media-Ready”
● Situation Discovery
● Develop Messaging & Positioning
● Best Practices
● Prep Checklist
● Mock Interviews & Critiques
Conducted VirtuallyIncludes Up to 3 peopleDelivered across two (2) sessions
Media Prep & Training For
A Spokesperson
Comprehensive preparation and training for an organization’s primary spokesperson
● Situation Discovery
● Develop Messaging & Positioning
● Evaluation of Past Interviews
● Handling Positive & Negative Press
● Best Practices
● Prep Checklist
● Mock Interviews & Critiques
● Update Media Protocols
Conducted Virtually1 PersonDelivered across two (2) sessions
Media Prep & Training Packages Start At $3,500
Custom Media Training Programs
Not seeing exactly what you need? Red Banyan can customize a Media Prep & Training program to fit your organization’s specific needs.
Our Approach
Discovery & Development
We spend some time getting to know you, your brand, and your goals. This allows us to help you develop the messaging and positioning you want to deliver.
Training & Interview Critiques
We share our expertise, best practices, and secret tips from our many years in front of the camera, helping you prepare for your interview.
Advisory
Check-In
Check-In call to determine if there are questions and areas where we might be able to assist you with a more in-depth engagement.
In Our Client's Words
“Red Banyan’s media training really helped jumpstart my confidence with being interviewed, being on podcasts, etc. It was very informative and I felt prepared to handle media requests after your training. I knew it was coming from a place of real world experience. Thank you and the Red Banyan team for that training.”
Daniella S.
Co-Founder & CTO-Zulu Pods
“The media training Red Banyan provided to one of our team members may have been the best I’ve seen in my 30+ year career in marketing and media. They delivered specific, hard-hitting, and practical advice on how to best prepare for broadcast and phone media interviews. During the role-playing debrief they doubled down on the positives while delivering the hard truths in areas to improve, turning a good spokesperson into a great one.”
Sam K.
SVP Marketing
“I often find myself in front of the media discussing complex and emotional issues that require clear and concise responses. The Red Banyan team has been invaluable in routinely training and preparing me for all such opportunities. I would not have achieved media success or confidence without Red Banyan’s training.”
Mike I.
Board Chairman-FL Holocaust Museum