What do you do when faced with an online attack? Online attacks can damage a brand’s reputation creating the need to bolster brand perception. Negative comments can spiral out of control quickly if you don’t pay attention and take charge of the narrative.
How do I manage an unexpected crisis? When a crisis strikes, the clock starts ticking. Every second wasted is another opportunity for panic to set in and cloud your judgement, steering you off course. But there is a better way.
How do I grow membership for my trade association? Trade associations looking to grow their membership must provide value that will inspire people to join. Getting in front of people and showcasing your value with relatable stories that are personal and engaging will leave future members wanting more.
How do I elevate their profile? CEOs have the opportunity to build awareness for themselves and their companies by publicly speaking about issues related to their industry. Thought leadership matters as consumers and companies search for partner organizations with expertise and views that align with their own.
What is the best way to get the word out about my new product or service? Positive publicity builds awareness, establishes credibility, increases brand visibility, defines your target audience, and establishes your key messages.
How do I let people know about our upcoming fundraising event? Reaching major donors as well as beneficiaries of your organization with targeted and impactful messaging is an important way to highlight and promote a nonprofit’s exceptional work.
How do I let our key stakeholders know about our achievements? Record-breaking sales, patents, or other forms of innovation need to be shared to have maximum impact. Gaining coverage for brand achievements can accelerate growth and create confidence within key audiences.
How do I respond to lies on social media? Social media amplifies the spread of misinformation, so it’s important to act fast when something online is inaccurate. Determining the best way to address online accusations is tricky because the anonymity of the internet may embolden accusers.
How do I build awareness for my start-up? Public relations for startups is a way for an early-stage business to build awareness and shape brand perception. How a brand is viewed during this period can be critically important as companies in the startup phase have no previous history. You are laying the groundwork.
How do I generate positive buzz for my new development project? Creating a unique voice for your project in the competitive field of real estate is important if you want your endeavor to stand out the crowd. Being able to shape public perception about real estate projects, so they are viewed in a favorable light, can make or break a deal.
How do I attract the best and brightest to my organization? Companies that want to build a culture that retains existing employees and attracts new ones must pay attention to what employees want and what their leaders do and say.
How do I leverage our growth and build brand awareness? Spotlighting your brand so it stands out from others is one of the best ways to grow a company. Developing distinct meaning for your brand is a foundational building block needed to increase recognition and build create a recognizable brand personality.
How do I move my company and its products out of the shadows and into the mainstream? Positive PR can can change the way your business is perceived.
Litigation PR is a specialized type of public relations that can amplify and support an attorney’s case by shaping the narrative in a way that is most beneficial to the client. Legal PR professionals work together with attorneys to move a case forward by shining a light on aspects of the case that may have been overlooked by the media and other parties.
Knowing what to do when a crisis strikes will largely determine the outcome. Crises can occur at any time, which is why having a crisis response plan in place is one of the best ways to plan for the worst.
What happens when I regret a post I made to my social media accounts? Many of us have written a regrettable post, without consequence, taking it down before there is an issue. But what happens when something resurfaces, brought to light by those trying to do harm.
What do I do when the government has questions about personal or business dealings? Communicating clearly and concisely is essential in government relations. However, it can be difficult to figure out where to go for information or who can help because government bureaucracies are confusing and notoriously difficult to navigate.
What do I do to shine light on a community project or drum up publicity for an employee who just won an award? Creating the story and telling it broadly will create awareness and positive impact.
How do I manage public perception when I am being sued? A lawsuit can destabilize business, undermine customer trust and create the kind of uncertainty that eats into productivity. Litigation can also attract negative attention from the media, drawing the kind of attention that hurts instead of helps.
How can I safely tell my story using trustworthy partners? Whistleblowing can be tricky business that affects the daily lives of both the whistleblower and the target. No matter what side you’re on, it’s important to understand the legalities involved with whistleblowing and legitimate concerns about retaliation.
How do I tell my side of the story when my case is all over the media? When it comes to litigation, taking control of the narrative and winning in the court of public opinion can make or break a case. Legal PR professionals work everyday with lawyers. In collaboration, they will strategically share clients’ stories with the media to facilitate the optimal end result.
Social media is a two-way street. It’s great for spreading news and information quickly to a large number of people. But when the news is bad, its speed can create problems that people and organizations never saw coming.
Online mobs are quick to rally at the slightest offense. People are quick to err on the side of outrage and call to cancel someone for “offenses” that are minor and irrelevant. Unfortunately, online mobs tend to mobilize quickly and appear out of seemingly nowhere, causing far-reaching damage often before the target is aware they are in the crosshairs.
Creating a stream of proactive content for your target audience and sharing it quickly will help curb the damage. Flooding your social media channels with the kind of news you want publicized about your brand is another possible action. Either way, taking control of the narrative will help you come out on the right side of a cancel culture attack.
If this feels intimidating or does not work, you may need assistance.
Seeking professional help is sometimes the only way to repair your online reputation and call off the online attack dogs. Red Banyan’s crisis PR team has expertly dealt with many cases of cancel culture. Let us know if we can help you.
While the public often expresses empathy toward individuals facing mental health challenges, the reaction is typically less forgiving when it comes to drug, alcohol, or substance abuse issues.
If such private information becomes public, it’s crucial to address it in a way that satisfies both the media and their audience.