Red Banyan CEO Evan Nierman discusses in The Washington Post why the no-longer secret affair of married anchors Amy Robach and T.J. Holmes on ABC’s “GMA3” matters to the Network and its viewers.

The Daily Mail recently published an in-depth investigation that outed the secret relationship of the two anchors, who are both married to other people.

Suddenly Robach and Holmes are “in the conversation” in a way they never had been before, Evan noted in The Washington Post. “But it’s a pretty standard rule in journalism that you don’t want to become the story.”

Read the entire article here.