The public relations and industry is constantly evolving and maturing every single day. Today’s PR firms face numerous challenges. From finding the right talent to facing intense competition, keeping a thriving business is oftentimes much more difficult than starting one.

Red Banyan Founder and Principal Evan Nierman, recently spoke with USA Weekly and shared his insights into some of the biggest challenges in the public relations industry, and what it takes for an agency to be successful in public relations.