CASE STUDY

Company Garners Major Positive Media Coverage Around Milestone Event

Challenge

Gain media coverage for an organization looking to promote itself as a technology innovator.

Action

Red Banyan was able to secure invaluable national, regional, and local exposure in television, print and online news segments including National Public Radio and PBS Nightly Business Report when a fast-growing tech company celebrated the ribbon-cutting at its new headquarters.

“The media training Red Banyan provided to one of our team members may have been the best I’ve seen in my 30+ year career in marketing and media.”

SVP Marketing for a company in the technology space

Impact

The company uses the positive press to attract and retain talent and position itself as a technological innovator and economic leader responsible for creating hundreds of high-quality jobs.