The owner of a converted warehouse in Oakland, California, where a massive fire erupted on Friday, killing at least 36 people is now facing public outrage after his response to the tragedy on social media. On Saturday morning, the day after the fire, warehouse operator...
Read moreAthletic gear company New Balance came under fire after its VP of Public Affairs Matt LeBretton made a comment that appeared to support President-elect Donald Trump. Following the election last Wednesday, Wall Street Journal reporter Sara Germano tweeted LeBretton’s quote, saying: “The Obama admin turned a deaf...
Read moreIt has been an intense month for Delta Air Lines. The world’s second largest carrier was in crisis mode when a computer glitch halted all flights on August 8, leaving thousands of Delta customers stranded at airports for hours. The company was also dealing with...
Read moreThe Cincinnati Zoo, which was battling a PR crisis earlier this summer after one of its gorillas named Harambe was shot in order to save a child’s life, is back under media spotlight. Just as most people started to forget about the unfortunate incident, the zoo made...
Read moreCleveland Browns running back Isaiah Crowell was forced to apologize this week after he posted a disturbing image on Instagram showing a masked man slitting the throat of a police officer. Angered by the police shootings of two black men – Philando Castile in Minnesota,...
Read moreThe American Red Cross found itself in hot water after a pool-goer tweeted a photograph of the organization’s poster she saw at a local recreation center in Salida, Colorado. “Hey, @RedCross, send a new pool poster to @SalidaRec bc the current one they have w...
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The advent of social media has had a huge impact on the way we communicate with each other. This, in turn, has transformed the way communications experts approach crisis management. Today’s social media platforms can serve as important tools for communicating with the public during crises....
Read morePepsiCo’s The Quaker Oats Company has come under fire this week after a lawsuit was filed against the brand arguing that the company’s “100% natural” claims are misleading. The suit filed on behalf of consumers in New York and California was prompted by tests revealing...
Read moreThe media’s appetite for scandal is no great secret. But how did the rise of the Internet – and of social media – contribute to that? For the first time in more than a decade, Monica Lewinsky – no stranger to the media’s rabid focus...
Read moreThe digital age has without a doubt empowered consumers like never before. Through social media, blogs and online review services, customers now have the ability to publicly voice their love or disdain for a business. And these user-generated comments can be stunningly powerful. Leading companies...
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