An entire girls softball team was kicked out from the Junior League Softball World Series over the weekend for posting a Snapchat photo of six of its players, five of whom were flipping the bird with the caption: “watch out host.” The Atlee team from...
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According to TechCrunch, ride-sharing app Lyft recently surpassed its main competitor Uber in App Store downloads for the first time in the United States. The cause for the surprising surge was the #DeleteUber hashtag, which was trending on social media over the weekend. The controversy started...
Read moreEvery PR pro knows how important it is to proofread every piece of content before making it public. Well, Yahoo Finance’s social media managers learned the hard way last week, when they posted a tweet on Thursday evening, which was supposed to read: “Trump wants...
Read moreThe owner of a converted warehouse in Oakland, California, where a massive fire erupted on Friday, killing at least 36 people is now facing public outrage after his response to the tragedy on social media. On Saturday morning, the day after the fire, warehouse operator...
Read moreAthletic gear company New Balance came under fire after its VP of Public Affairs Matt LeBretton made a comment that appeared to support President-elect Donald Trump. Following the election last Wednesday, Wall Street Journal reporter Sara Germano tweeted LeBretton’s quote, saying: “The Obama admin turned a deaf...
Read moreIt has been an intense month for Delta Air Lines. The world’s second largest carrier was in crisis mode when a computer glitch halted all flights on August 8, leaving thousands of Delta customers stranded at airports for hours. The company was also dealing with...
Read moreThe Cincinnati Zoo, which was battling a PR crisis earlier this summer after one of its gorillas named Harambe was shot in order to save a child’s life, is back under media spotlight. Just as most people started to forget about the unfortunate incident, the zoo made...
Read moreCleveland Browns running back Isaiah Crowell was forced to apologize this week after he posted a disturbing image on Instagram showing a masked man slitting the throat of a police officer. Angered by the police shootings of two black men – Philando Castile in Minnesota,...
Read moreThe American Red Cross found itself in hot water after a pool-goer tweeted a photograph of the organization’s poster she saw at a local recreation center in Salida, Colorado. “Hey, @RedCross, send a new pool poster to @SalidaRec bc the current one they have w...
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The advent of social media has had a huge impact on the way we communicate with each other. This, in turn, has transformed the way communications experts approach crisis management. Today’s social media platforms can serve as important tools for communicating with the public during crises....
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