Logo
  • Home
  • What we do
  • How we do it
  • Who we are
  • Who we are hiring
  • Services
  • Industries
  • Client Testimonials
  • Blog
  • Contact

Search

blog

tag archive: social media crisis

Oakland Warehouse Owner Faces Backlash Over Insensitive Response to Tragedy

The owner of a converted warehouse in Oakland, California, where a massive fire erupted on Friday, killing at least 36 people is now facing public outrage after his response to the tragedy on social media. On Saturday morning, the day after the fire, warehouse operator...

Read more

New Balance in Crisis Mode after Pro-Trump Commentary

Athletic gear company New Balance came under fire after its VP of Public Affairs Matt LeBretton made a comment that appeared to support President-elect Donald Trump. Following the election last Wednesday, Wall Street Journal reporter Sara Germano tweeted LeBretton’s quote, saying: “The Obama admin turned a deaf...

Read more

Delta Under Fire for Showing Edited Version of Same-Sex Love Scenes

It has been an intense month for Delta Air Lines. The world’s second largest carrier was in crisis mode when a computer glitch halted all flights on August 8, leaving thousands of Delta customers stranded at airports for hours. The company was also dealing with...

Read more

Cincinnati Zoo Deletes Twitter Account, Reigniting Old PR Crisis

The Cincinnati Zoo, which was battling a PR crisis earlier this summer after one of its gorillas named Harambe was shot in order to save a child’s life, is back under media spotlight. Just as most people started to forget about the unfortunate incident, the zoo made...

Read more

Isaiah Crowell Apologizes for Posting Image of Man Slitting Throat of Cop

Cleveland Browns running back Isaiah Crowell was forced to apologize this week after he posted a disturbing image on Instagram showing a masked man slitting the throat of a police officer. Angered by the police shootings of two black men – Philando Castile in Minnesota,...

Read more

Red Cross Falls in Hot Water with ‘Super Racist’ Pool Poster

The American Red Cross found itself in hot water after a pool-goer tweeted a photograph of the organization’s poster she saw at a local recreation center in Salida, Colorado. “Hey, @RedCross, send a new pool poster to @SalidaRec bc the current one they have w...

Read more

Social Media as a Crisis Communications Tool

The advent of social media has had a huge impact on the way we communicate with each other. This, in turn, has transformed the way communications experts approach crisis management. Today’s social media platforms can serve as important tools for communicating with the public during crises....

Read more

Quaker Oats and PR’s New Rules of Engagement

PepsiCo’s The Quaker Oats Company has come under fire this week after a lawsuit was filed against the brand arguing that the company’s “100% natural” claims are misleading. The suit filed on behalf of consumers in New York and California was prompted by tests revealing...

Read more

Political Scandal and Viral Online Content

The media’s appetite for scandal is no great secret. But how did the rise of the Internet – and of social media – contribute to that? For the first time in more than a decade, Monica Lewinsky – no stranger to the media’s rabid focus...

Read more

Social Media Assault: Would You Defend Yourself With a Hammer or a Scalpel?

The digital age has without a doubt empowered consumers like never before. Through social media, blogs and online review services, customers now have the ability to publicly voice their love or disdain for a business. And these user-generated comments can be stunningly powerful. Leading companies...

Read more
« Previous 1 2

    NEED HELP NOW?
    CALL FOR A SAME-DAY CONSULTATION.

    954.379.2115

    OR MESSAGE US BELOW:





    © 2021
    All rights reserved.
    Designed and developed by: Crush Interactive

    PRESS THE TRUTH ®

    LOCATIONS

    Follow us: