Snacking enthusiasts across the Internet recently criticized the Doritos brand and Indra Nooyi, the CEO of its parent company PepsiCo. All because in a recent interview with The Telegraph, Nooyi announced that Doritos would be launching a “lady-friendly” version of the popular snack that would be...
Read moreNBC’s This Is Us has been tugging at the heart strings for millions of viewers. In its latest aired episode, the TV show revealed a scene where the show’s beloved character Jack Pearson dies due to a fire sparked by a slow cooker. Emotionally connected to the...
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Red Banyan, a top public relations firm, is pleased to announce Kenny Ames as its Director of Client Relations. Based out of the agency’s Washington, D.C. office, Ames brings nearly 20 years of expertise in public service, advocacy, the media, business development, marketing, and communications....
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As Red Banyan turns the page on another productive year, it’s a fitting time to take a look back and revisit some of the biggest PR triumphs and disasters of 2016, as well as the lessons we can all learn from them. Panama Papers scandal...
Read moreThe owners of a Ruth’s Chris Steak House franchise in Ann Arbor, Michigan thought they had a great idea when they came up with an unusual promotion – to offer their customers a special discount equal to the University of Michigan’s winning point differential over...
Read moreReputations are built over lifetimes, yet they can crumble in just moments. Today, companies and organizations face a number of high-impact risks, from product recalls and class action lawsuits, to cyberattacks and social media scandals. This is why retaining high-level strategic crisis PR counsel is an absolute must for many modern businesses....
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Be it a social media scandal, a product recall or a natural disaster, crises pose serious threats to the financial, operational and reputational security of an organization. When an emergency hits, crisis communications experts spring into action to help protect an organization and its stakeholders and...
Read moreAccording to the Wall Street Journal, Facebook has recently signed contracts with multiple media companies and celebrities to create video content for its new live-streaming service Facebook Live. The company has reportedly invested more than $50 million to pay prospective content creators that now include such...
Read moreMars Inc., one of the largest food companies in the world and maker of M&Ms, is considering pulling its candies from fast-food chain desserts, such as McDonald’s McFlurry, Burger King’s Snickers pie and Dairy Queen’s Blizzard. The company’s concern is that such items often contain...
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The advent of social media has had a huge impact on the way we communicate with each other. This, in turn, has transformed the way communications experts approach crisis management. Today’s social media platforms can serve as important tools for communicating with the public during crises....
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