Red Banyan CEO Evan Nierman was recently featured on Forbes.com with an article explaining how communicators can leverage social media effectively when dealing with a crisis. Evan boils it down to five essentials: 1. Assign roles. 2. Make a hashtag for your crisis. 3....
Read moreOften, when people hear terms such as crisis PR, crisis management, crisis public relations or litigation PR they envision a team of spin doctors doing damage control for a company or person whose acts have landed them in hot water. What many people don’t often...
Read moreAn interesting recent article from PRDaily addressed the question of who a company or organization’s spokesperson should be in a crisis. Careful considerations should certainly be given when deciding this important point. Here is Red Banyan Group’s take on each of most popular arguments: 1. The CEO...
Read moreBrendan Eich, co-founder and freshly named CEO of Mozilla, stepped down today after less than two weeks in the top executive position. Eich’s recent appointment created a firestorm of criticism from employees and customers due to his 2008 donation in support of California’s Proposition 8, which...
Read moreSeveral months ago, Red Banyan Group posted a crisis PR blog entry about Toronto Mayor Rob Ford facing allegations that he smoked crack cocaine. The article explored Ford’s less-than-ideal crisis management responses to media covering the issue. Ford attacked the members of the press who had accused...
Read moreFaced with the crisis of having one of its (former) players behind bars on murder charges, the New England Patriots have displayed a desire to call the right PR plays. The NFL team quickly released tight end Aaron Hernandez from its roster last month on...
Read moreAmazing, groundbreaking new products are released every single day. So why do some become household names while others fall flat? Good storytelling is one major reason. Without a powerful narrative, even a revolutionary new company will have a difficult time developing a following. Statistics and...
Read moreIn an attempt to tackle the U.S. obesity epidemic, the Food and Drug Administration (FDA) is working to establish a federal regulation that would require all chain restaurants to display calorie counts on their menus. Starbucks recently announced its plan to join McDonald’s in getting...
Read moreWhen a company is faced with a PR crisis, time is truly of the essence. A mere matter of hours can have a direct effect on a company’s bottom line, as well as its long-term reputation. There is no more crucial time for companies to...
Read moreBest Florida public relations agency Red Banyan Group recently received formal accreditation from the Better Business Bureau (BBB) of Southeast Florida. The strategic communications firm was also recognized with an A rating based on the BBB’s established standards for integrity and sound business practices. Below...
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