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tag archive: crisis PR firm

Jenrey Jacobs Joins Leading Crisis PR Firm Red Banyan as Senior Executive Assistant

Red Banyan is thrilled to announce the hiring of Jenrey D. Jacobs as Senior Executive Assistant. Jenrey will support Red Banyan’s wide variety of effective communications work and handle logistics for the leadership team. Read our press release for more information, here. FORT LAUDERDALE, FLA....

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Why Hire a Crisis PR Firm? Red Banyan CEO Shares Thoughts in Lengthy Interview

Red Banyan CEO Evan Nierman was the featured guest on a recent DotCom Magazine Entrepreneur Spotlight Show, where he explained why it is so important to have a crisis management team on your side and shared some tricks of the trade. “Now is a time in...

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Red Banyan CEO in Forbes with Five Steps To Use Social Media For Crisis Management

Red Banyan CEO Evan Nierman was recently featured on Forbes.com with an article explaining how communicators can leverage social media effectively when dealing with a crisis.   Evan boils it down to five essentials: 1. Assign roles. 2. Make a hashtag for your crisis. 3....

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Crisis PR – The Power of the Press to Fight for Justice

Often, when people hear terms such as crisis PR, crisis management, crisis public relations or litigation PR they envision a team of spin doctors doing damage control for a company or person whose acts have landed them in hot water. What many people don’t often...

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Identifying Your Spokesperson in a Crisis

An interesting recent article from PRDaily addressed the question of who a company or organization’s spokesperson should be in a crisis. Careful considerations should certainly be given when deciding this important point. Here is Red Banyan Group’s take on each of most popular arguments: 1. The CEO...

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Mozilla CEO Resigns Less Than Two Weeks Into Job

Brendan Eich, co-founder and freshly named CEO of Mozilla, stepped down today after less than two weeks in the top executive position. Eich’s recent appointment created a firestorm of criticism from employees and customers due to his 2008 donation in support of California’s Proposition 8, which...

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Toronto Mayor Cracks Under Media Scrutiny

Several months ago, Red Banyan Group posted a crisis PR blog entry about Toronto Mayor Rob Ford facing allegations that he smoked crack cocaine.  The article explored Ford’s less-than-ideal crisis management responses to media covering the issue. Ford attacked the members of the press who had accused...

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Patriots Calling Bold PR Plays by Seeking to Distance Brand From Hernandez

Faced with the crisis of having one of its (former) players behind bars on murder charges, the New England Patriots have displayed a desire to call the right PR plays. The NFL team quickly released tight end Aaron Hernandez from its roster last month on...

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The Power of Storytelling in PR

Amazing, groundbreaking new products are released every single day. So why do some become household names while others fall flat? Good storytelling is one major reason. Without a powerful narrative, even a revolutionary new company will have a difficult time developing a following. Statistics and...

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Starbucks Spills the [Coffee] Beans on Its Calorie Counts

In an attempt to tackle the U.S. obesity epidemic, the Food and Drug Administration (FDA) is working to establish a federal regulation that would require all chain restaurants to display calorie counts on their menus. Starbucks recently announced its plan to join McDonald’s in getting...

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