Choosing not to comment during a crisis can be a missed opportunity. Think carefully before you tell a reporter “no comment” because you could be bypassing a golden opportunity to tell your version of the truth. When dealing with situations that require high-stakes and crisis PR...
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Red Banyan is delighted to announce the promotion of Jodie Singer to Account Supervisor. Jodie will be responsible for overseeing new hires in addition to the development of integrated communications strategies. Jodie has been an employee of Red Banyan since 2015. Read our press release for...
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Red Banyan is thrilled to announce the hiring of Jenrey D. Jacobs as Senior Executive Assistant. Jenrey will support Red Banyan’s wide variety of effective communications work and handle logistics for the leadership team. Read our press release for more information, here. FORT LAUDERDALE, FLA....
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Red Banyan CEO Evan Nierman was the featured guest on a recent DotCom Magazine Entrepreneur Spotlight Show, where he explained why it is so important to have a crisis management team on your side and shared some tricks of the trade. “Now is a time in...
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Red Banyan CEO Evan Nierman was recently featured on Forbes.com with an article explaining how communicators can leverage social media effectively when dealing with a crisis. Evan boils it down to five essentials: 1. Assign roles. 2. Make a hashtag for your crisis. 3....
Read moreOften, when people hear terms such as crisis PR, crisis management, crisis public relations or litigation PR they envision a team of spin doctors doing damage control for a company or person whose acts have landed them in hot water. What many people don’t often...
Read moreBrendan Eich, co-founder and freshly named CEO of Mozilla, stepped down today after less than two weeks in the top executive position. Eich’s recent appointment created a firestorm of criticism from employees and customers due to his 2008 donation in support of California’s Proposition 8, which...
Read moreSeveral months ago, Red Banyan Group posted a crisis PR blog entry about Toronto Mayor Rob Ford facing allegations that he smoked crack cocaine. The article explored Ford’s less-than-ideal crisis management responses to media covering the issue. Ford attacked the members of the press who had accused...
Read moreFaced with the crisis of having one of its (former) players behind bars on murder charges, the New England Patriots have displayed a desire to call the right PR plays. The NFL team quickly released tight end Aaron Hernandez from its roster last month on...
Read moreAmazing, groundbreaking new products are released every single day. So why do some become household names while others fall flat? Good storytelling is one major reason. Without a powerful narrative, even a revolutionary new company will have a difficult time developing a following. Statistics and...
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