Leading technology and business publication Venture Beat recently published an insightful piece on the “10 PR mistakes you need to resolve in 2014.” The article reiterates core communications fundamentals that RBG regularly emphasizes on this blog, and many of these common follies are the same...
Read moreThe Carnival Disaster: Assessing the Sinking Public Relations Crisis for Carnival Cruises When disaster strikes companies are thrust into the spotlight and face both remarkable challenges and opportunities. To quickly weather the media storm and to have the best possible chance for success at mitigating...
Read moreIn recent days Red Banyan Group has been contacted by reporters looking for an assessment of how Carnival has handled its recent communications and crisis PR efforts. Since the Costa Concordia ran aground and then settled on its side in the sea, the company has found itself in the...
Read moreA recent Inc. Magazine article featured a fascinating article by the CEO of a young startup who asserted that the only line item in her marketing budget was for PR. The story was notable because of its unabashed support for PR, or strategic communications, which...
Read moreWhen dealing with situations that require high-stakes and crisis PR support, one of the worst mistakes that can be made is choosing to pass up the opportunity to engage and make your perspective heard. In order to perform their jobs ethically and responsibly, reporters must give...
Read moreRed Banyan Group has been retained by a pair of Fort Lauderdale law firms to provide litigation support. Specifically, the attorneys are hoping to utilize the high-stakes PR and crisis PR experience of Red Banyan Group to help them make sure that they succeed not just in...
Read more