Red Banyan Group was in Washington, D.C. last week for the annual Policy Conference of the American Israel Public Affairs Committee (AIPAC). The conference was a powerful tribute to the U.S.-Israel relationship, and AIPAC did a wonderful job taking the event’s production value to an unprecedented level. Red Banyan Group is honored to have been part of the team that oversaw the production of major sessions at the Policy Conference.

Over the course of three days, more than 12,000 community and student activists in attendance experienced an incredible showcase demonstrating the strength of the unique bonds that connect the United States and Israel. In addition to powerful speeches from leading policymakers, the large scale plenaries also featured trailblazing new inventions from Israeli innovators, illustrating Israel’s distinctive global standing as a hotbed of discovery and entrepreneurship. More than 200 smaller-scale breakout sessions explored various topics affecting U.S. Middle East policy and featured an incredible array of thought leaders, legislators and authors.

The conference theme “Shaping Tomorrow Together” resonated throughout all aspects of the seamlessly orchestrated event. From the branding and artistic depictions of this concept to the speeches and the well-balanced and strategically designed sessions, AIPAC did an outstanding job of incorporating the key theme into all aspects of the event.

The AIPAC Policy Conference clearly exhibited the power of effective and strategic communications, and attendees came away with a deeper understanding of the many ways the United States and Israel are truly shaping tomorrow together.