# Red Banyan®

> Smart & Strategic Communications

> Contact: vlad@redbanyan.com

### Case Studies

#### AI Deepfake Used to Damage Business Owner Reputation
Challenge:
A successful venue owner is targeted by malicious actors in a sophisticated whisper campaign, using AI deepfake technology to clone their voice and make 911 calls reporting false emergencies at competing venues in their area. The actors then share redacted clips of the call recordings in anonymous social media posts under the guise of “warning the community” and engage a reporter at a popular music culture outlet to report on the allegations—using the outlet and its global platform to give voice to the claims while remaining cloaked as anonymous sources. The venue owner is left publicly smeared by false allegations, without any knowledge of the alleged events, the anonymous individuals behind the claims, and with no way to disprove them as they begin to urge the public to disassociate from the venue.
Action:
Red Banyan®’s crisis team advised the business owner on countering the false accusations and narratives in a public response strategy—incorporating official records, filing reports, AI assessments, text messages, emails, and other elements to not only document their innocence and demonstrate bad actors’ attempts to conceal critical information, but identify key flaws in the media outlet’s related story.
Impact:

With the efforts of Red Banyan®’s crisis team, the venue owner was able to dispel the false accusations and online rumors perpetrated by the malicious actors, flipping the script in their campaign seeking to damage the business and fully addressing patrons, community members, and all external stakeholders. Even further, the Red Banyan® team worked to advise the owner’s legal counsel in follow-up correspondence with the media outlet to successfully remove unsubstantiated claims from their original story.

#### Amplifying a Nation’s Voice on the Global Stage
Challenge:
The Government of Niger sought to secure U.S. approval for a crucial aquifer project while strengthening its strategic alliance with the United States. This effort was timed to align with the U.S.-Africa Leaders Summit, presenting a unique opportunity to highlight Niger’s role as a reliable, democratic ally and its strategic importance in global security, particularly in the fight against Islamic terrorism. However, Niger faced significant challenges in effectively communicating its value to U.S. policymakers, the Biden Administration, and the American public through major tier-1 outlets.
Action:
Red Banyan® created talking points tailored for media interviews to convey Niger’s value as an ally, as well as the significance of the development project for the improvement of Niger’s economy and geopolitical stability in the region. Our team implemented a media outreach campaign to position Niger positively in the global media. This involved identifying key outlets and journalists focusing on Africa and the Sahel region, conducting targeted outreach, and securing high-impact media opportunities. We also developed and distributed press releases that clearly communicated Niger’s strategic value and secured interviews for key Nigerien officials.
Impact:
Red Banyan®’s strategic approach enabled the Government of Niger to effectively communicate its value as a key U.S. ally in the Sahel region. The media outreach campaign resulted in high-profile media coverage, positioning Niger favorably in the context of U.S.-Africa relations. Unfortunately, our successful partnership with Niger was interrupted by a sudden coup d’état, in which the country’s presidential guard detained President Mohamed Bazoum, and Presidential Guard commander General Abdourahamane Tchiani proclaimed himself the leader of a new military junta.

#### Assisted Company Whose Revenues Were Being Decimated by Slander From an Ex-employee
Challenge:
Red Banyan® was hired to assist a company whose revenues were being decimated by slander from an ex-employee who set up a rival business and solicited its customers.
Action:
As legal action commenced, the crisis communications team at Red Banyan® developed and implemented a PR strategy designed to mitigate the slander, safeguard against further attacks, expose the actions and motivations of the former employee, rebuild trust with customers, and lift morale among the company’s employees and partners.
Impact:

Red Banyan®’s strategic PR approach helped preserve the company’s reputation, resulting in the retention of most existing customers. Our proactive communication efforts painted a clear and truthful narrative, counteracting falsehoods spread by the ex-employee. This, in turn, helped reinforce the morale of the company’s employees and partners, fostering a renewed sense of unity and purpose.

I want to thank each of you for everything you did last month to help our company calm the PR storm that existentially threatened our business.
– CEO of a company with an employee who went rogue on social media

#### Built Awareness for Real Estate Law Firm
Challenge:
Red Banyan® was hired by a real estate law firm to help with their strategic planning, public relations, ghostwriting, and media training efforts with the goal of increasing the profile of the firm.
Action:
Red Banyan® developed strategy, core messaging, and talking points on issues, allowing the firm to communicate consistently and strategically about sensitive subjects.
Additionally, Red Banyan® successfully wrote and placed Op-eds in local and regional media outlets.
Partners of the firm, after receiving media training from Red Banyan®, continually go into interviews extremely well-prepared and ready to answer any question.
Impact:

Through published opinion pieces and executive interviews, Red Banyan® built incremental brand awareness and credibility for this firm and its clients.

“This is a firm that does what they say and then some. They produced outstanding results, often working within tight time constraints.”
– Founding Partner and Chief Marketing Officer of a Real Estate Law Firm

#### Built Brand Awareness and Influence for Banking Association and its Executives
Challenge:
Maryland Bankers Association (MBA) hired Red Banyan® to provide strategic communications support to a small, but talented team of professionals. With this client, Red Banyan® was charged with showcasing how MBA delivered value to their members across the following areas:

Advocacy
Communications and PR
Professional development
Education
Training
Financial education

Action:
The Red Banyan® team worked with MBA on an ongoing basis, consistently generating a flow of creative ideas to elevate MBA’s profile. We monitored the news and identified opportunities to insert MBA leadership and its members into relevant discussions. Our team also drafted talking points as well as informational and thought leadership pieces on various topics related to the banking industry, and media trained executives, both from MBA and its members, before interviews.
Impact:

Due to our efforts, MBA garnered positive attention from both the press and its members. News pieces featuring MBA and its members received strong engagement on social media and helped position the organization as the leading force advocating for Maryland’s banking industry. Additionally, MBA was able to foster stronger connections with executives of its member banks, who became more actively involved in MBA’s initiatives.

“I have nothing but the highest regard for Red Banyan®’s founder and his team. The team’s culture reflects Evan’s commitment to excellence. The team at Red Banyan® is approachable, cordial, and responsive.”
– CEO Maryland Bankers Association

#### Built Support in Washington for a Foreign Government
Challenge:
In the wake of critical press coverage and negative, unfair characterizations of its policies and leadership, the Embassy of a European government turned to Red Banyan® to set the record straight in Washington.
Action:
Red Banyan® leveraged its deep contacts and communications expertise to deliver accurate information to the Administration and Congress that corrected misinformation and bolstered support for the country among policymakers.
Impact:

Perception of the nation’s policy and leadership shifted, leading to a more positive reputation and the ability to focus on key initiatives, rather than defend against mischaracterizations.

“For years, I have relied upon Red Banyan® as an external, yet essential, part of our communications team. They interact with government officials with great poise and competence, and helped us execute in high-pressure situations where there was no margin for error.”
– Jeremy Rider, Director of Communications, The American Israel Public Affairs Committee (AIPAC)

#### Communication Strategy Ensures Stakeholder Confidence and Transparency
Challenge:
This client, a communications provider, with the goal of expanding its market reach and technology, was preparing to announce the acquisition of a technology service. This technology service is currently used by this communications provider as well as their competitors, making it imperative that all parties understand that both businesses would be separated ethically in terms of all data, pricing, customer information, etc. and their privacy placed as a priority. This communications provider also intended to keep all employees through the acquisition and their main goal was to project transparency and dependability to their audiences.
Action:
The Red Banyan® team, after gaining a full understanding of the company’s mission before the acquisition and goals following it, began drafting a thorough communications package personally tailored to each audience. The goal of this messaging was to address all internal and external stakeholders, providing them with the necessary information about privacy protection, forward-facing goals, and easing any concerns that may arise. Included in that communications package was a joint press release, letters for each stakeholder audience, social media messaging, and a preemptive media statement.
In addition to that messaging, the team also created a comprehensive roll-out plan and distribution timeline in preparation for the announcement that detailed the who, what, and when so that all parties were properly prepared for the announcement day. Included in this preparation were a multitude of calls where the Red Banyan® team provided support every step of the way, answering any questions and offering recommendations and guidance to ensure the client team was comfortable.
The Red Banyan® team provided the day of support, ensuring that all communications were sent, and the announcement ran as smoothly and efficiently as possible.
Impact:
As a result of the comprehensive prep work and continued support, the announcement ran smoothly with all stakeholder groups feeling confident in their new owner and their privacy protection, a main goal for the client. Additionally, the client was thrilled with the attentiveness of the team and felt that they had found partners to continue to assist them through difficult announcements in the future.

#### Correcting a Contested Claim Before It Went National
Challenge
A regional consumer-facing business was pulled into a reputational crisis after a private dispute over a past transaction spilled online. The account spread quickly on social media and reached local media, framing the business unfavorably. As attention began to fade, a national outlet made contact seeking an interview and signaled it might run a story within days, threatening to amplify a contested account to a far larger audience.
Solution
Red Banyan® was engaged, on an attorney referral, to provide crisis counsel and coordinate media strategy with legal counsel.

Legal-PR Coordination: Red Banyan® aligned the communications approach with the client’s legal posture so every step protected them on both fronts.
Media Inquiry Strategy: Red Banyan® guided how and when to give the newsroom the full context behind the contested claim.
Narrative Correction: Red Banyan® built messaging that reframed a one-sided account into a fuller, fact-based picture for journalists to weigh.

Results
The national broadcast never aired. After the outlet had signaled it was days from running the story and had requested an on-camera interview, the additional context Red Banyan® and counsel put in front of the newsroom changed its calculus, and the story was ultimately shelved rather than fast-tracked. The viral local attention that had preceded it lost its national platform and faded without a major outlet lending it credibility. The business avoided what could have been its single most damaging piece of coverage and kept the dispute contained to the private matter it actually was.

#### Counteracted Google Search Results Putting Business at Risk
Challenge:
Red Banyan® was challenged to counteract negative search results for a CEO, as lawsuits and negative stories were showing up at the top of the search and damaging his reputation and harming his business.
Action:
Red Banyan® drew on its digital communications expertise to devise a multi-faceted strategy that dramatically improved the CEO’s online presence and reduced the impact of negative search engine results. Placement of positive media stories also contributed to the business’s rebound.
Impact:

With Red Banyan®’s help, negative search results retreated, and positive articles and posts rose to the top of Google search. Red Banyan®’s proactive response helped the executive regain his personal reputation and prevent further disruptions to his business.

“We retained Red Banyan® to collaborate with our firm to market the services of a leading global software company. Red Banyan® was responsive, responsible, and razor-sharp, completing the project with great skill and speed.”
– Josh Kram, Founder, Brand Strategy Agency

#### Created Awareness and Action Behind Change the Mascot Campaign
Challenge:
Oneida Indian Nation of New York launched its Change the Mascot campaign, urging the Washington NFL team to change its offensive name. Red Banyan®’s goal was not only to raise public awareness and generate support for the campaign but also to position our client as an activist and thought leader.
Action:
In Washington, D.C., and all cities where the team played road games. Red Banyan® Group conducted targeted, aggressive local outreach. Red Banyan® also generated the idea for a symposium on why the name was offensive, held in Washington and timed it to coincide with the NFL’s Fall League Meetings.
As the R-word controversy became a prominent national issue, Red Banyan® tracked news and discussions of the topic and advised the Nation on how to strategically respond to the benefit of the Change the Mascot campaign.
Impact:

Changing the Mascot was regularly highlighted in hundreds of leading news outlets, including The Nation, CNN, ESPN, The Washington Post, The Chicago Tribune, regional TV stations across the country, and many more. The campaign also generated dozens of op-eds from journalists, thought leaders, and general citizens.
The D.C. symposium and the press conference following the Nation’s meeting with the NFL attracted more than 100 journalists and subsequent articles. Throughout the campaign,  journalists from publications including USA Today and Sports Illustrated vowed to no longer refer to the team by the R-word mascot.
Additionally, more than 60 D.C.-area clergy members took a stand against “the offensive and inappropriate name of Washington’s NFL team.” The D.C. Council and The Leadership Conference on Civil and Human Rights passed resolutions urging the team to change its name. Political leaders from both sides of the aisle, including Senate Majority Leader Harry Reid, House Minority Leader Nancy Pelosi, and even Barack Obama, spoke out against the R-word, all thanks to Change the Mascot’s campaign.
In July 2020, 7 years after the campaign began, the Washington D.C. football team finally announced they were changing their name.

#### Defending a Homebuilder Against Review Bombing and Viral Backlash
Challenge
A homebuilder in the architecture, engineering, and construction space was targeted by a wave of review bombing and a viral social media video. The coordinated online activity threatened a reputation built over years of quality work and positive coverage, spreading faster than the company could respond on its own.
Solution
A long-standing client that had previously worked with Red Banyan® on positive placements and features, the company returned on the strength of that relationship when it came under attack.

Online Commentary Management: Red Banyan® managed the response to the online activity, protecting the company’s credibility while avoiding escalation.
Targeted Review Removal: Red Banyan® assisted in identifying and removing reviews that were part of the coordinated targeting rather than genuine customer feedback.

Results
The reviews that were part of the coordinated targeting, rather than genuine customer experiences, were identified and taken down, and the surge of hostile online commentary was contained before it could harden into the company’s public image. What had looked like a fast-moving pile-on lost its momentum. Because the company had built a genuine reputation over years of quality work, clearing away the manufactured attacks let that real track record show through again rather than being buried under a wave of bad-faith activity.

#### Defending an Industry Leader From Misinformation and Legislative Threats
Challenge:
LKQ, the largest nationwide provider of aftermarket automotive replacement parts, faced an aggressive campaign from original equipment manufacturers (OEMs) aiming to discredit the quality and safety of aftermarket parts. This coordinated effort sought to influence public perception, dissuade consumers from using non-OEM components, and pressure lawmakers for restrictive legislation—all of which posed a direct threat to LKQ’s market share and the broader aftermarket industry.
Action:
Red Banyan® was retained to serve as LKQ’s strategic communications partner, helping defend its brand and the reputation of the aftermarket industry.
We built a robust, facts-based communications campaign that included:

A comprehensive media toolkit highlighting LKQ’s leadership in safety, recycling, and consumer choice.
Compelling messaging, including memos and fact sheets to educate media, policymakers, and the public.
Media training for executives to confidently communicate the LKQ’s positions in interviews and public appearances.
Proactive press outreach to ensure the company’s voice was heard in key industry discussions.
Strategic content creation and distribution, including op-eds, blog posts, press releases, and web content.
Support for legislative outreach through lobbying kits and coalition engagement.

Impact:
LKQ successfully repositioned itself as a consumer champion, environmental leader, and innovator in the aftermarket space. Its message of quality, affordability, and choice resonated with both media and policymakers, helping to mitigate the impact of OEM-driven misinformation. The campaign helped preserve access to aftermarket parts, sustain customer trust, and affirm LKQ’s reputation as a vital player in the auto repair ecosystem.

“Evan Nierman is by far the most talented public relations professional I have ever worked with. I have the highest regard for him and the team he has assembled at Red Banyan®. Their understanding of Washington, enthusiasm, and ‘all-in attitude’ set them apart.”
– VP of Government Affairs, LKQ Corporation

#### Disaster Preparedness and Insurance Recovery: Building Authority Through Media Visibility
Challenge 
The Greenspan Co./Adjusters International, a leading public adjusting firm, sought to expand its reach across industries including manufacturing, agriculture, lumber, electronics and high-tech, multifamily housing, and more. The primary challenge was educating business owners on the critical need to add a public adjuster to their recovery team, ensuring they were financially protected and properly represented in the event of major losses such as natural disasters, flooding, or fire. 
Action 
Red Banyan® designed a comprehensive content and media outreach strategy to raise awareness of the benefits of working with a public adjuster. Our approach included: 

Drafting and placing thought leadership articles with actionable advice for business owners in outlets such as CEO Today, Business Insider, Insure.com, Claims Journal, California Business Journal, NerdWallet, Sound Dollar, and Industry Today. 

Highlighting guidance on disaster preparedness, recovery planning, and insurance coverage strategies to help business owners financially “disaster proof” their operations. 

Executing a social media strategy to amplify coverage and directly engage prospective clients across targeted industries. 

Leveraging SEO and content optimization to ensure The Greenspan Co./Adjusters International appeared prominently when business owners searched for disaster recovery for insurance claims after large-scale losses such as natural disasters, flooding, or fire. 

Impact 
The campaign significantly elevated The Greenspan Co./Adjusters International’s visibility and credibility among its target audiences. The firm’s executives were positioned as trusted thought leaders in disaster recovery and insurance claims, and they became frequently sought by reporters covering insurance and natural disaster recovery. This strategy not only grew the company’s reputation but also helped drive new business opportunities across multiple industries, firmly establishing The Greenspan Co./Adjusters International as a leading voice in public adjusting. 

#### Drove Leads and Engaged Current Students
Challenge:
Working with an education company with various owned institutions, Red Banyan® was brought on to increase enrollment, social media following, and community engagement by crafting compelling content for multiple social media platforms, including Facebook, Twitter, Instagram, and LinkedIn.
Action:
Utilizing social listening, media monitoring, and other tools, Red Banyan®’s social media experts developed compelling content, distinguishing and building each individual educational institution as its own brand.
Impact:

Red Banyan® increased followers and engagement on all platforms and for each of the individual institutions. Each brand developed a clearer identity, and enrollment increased.

#### Drove Record-breaking Financial Support for a Nonprofit
Challenge:
Galvanize current supporters and attract new ones to attend an event and contribute to the NFP with the goal of breaking attendance and fundraising records.
Action:
Red Banyan® employed strategic communications to gain awareness for the organization and its event, leveraging earned media, social media, and internal communication vehicles.
Impact:

Financial contributions increase by double-digit percentages year over year, while dozens of feature pieces in broadcast and print dramatically elevated the profile of the institution and increased public awareness of its work.

“Red Banyan® proved to be an invaluable resource when we moved into our new headquarters. The team helped guide us through the entire PR process and was instrumental in conveying our goals and getting our name out in the media.”
– Head of Corporate Development, Not For Profit Organization

#### Establishing a Foreign-Policy Think Tank as a Leading Voice on the Middle East
Challenge:
A foreign-policy think tank specializing in Middle East affairs needed to elevate its executive director as a go-to expert during one of the most closely watched geopolitical moments in recent memory. With escalating conflict in the region dominating global headlines, the organization wanted to break through a crowded and politically polarized media landscape, reaching audiences across the ideological spectrum rather than a single niche.
The think tank engaged Red Banyan®® to secure high-impact earned media that would position its executive director as an authoritative, sought-after voice on the Middle East, Iran, and broader questions of policy and Western security.
Action:
Red Banyan®® built a strategic media relations campaign designed to place the executive director in front of the largest and most influential audiences during peak news cycles. Our team pitched his expertise to national broadcast, cable, print, and digital outlets, timing outreach to fast-moving developments so his analysis landed while the story was at its height.
We secured cable news appearances on the nation’s most-watched network, placed op-eds across publications within his target audience, and booked long-form podcast conversations that let him speak at length and demonstrate the full range of his expertise. Throughout the campaign, Red Banyan®® coordinated rapid-response opportunities, connecting the executive director with reporters covering each new turn in the conflict and reinforcing his standing as a reliable source.
Impact:
Over a single quarter, Red Banyan®® secured more than 68 pieces of coverage, generating an estimated 16.9 million views and more than 5,500 social engagements. The executive director appeared in top-tier outlets including Newsweek, The Telegraph, and The Times of Israel, alongside op-ed placements in national publications that reached his target audience.
A standout win came with a booking on one of the most widely heard radio programs in the country, a nationally syndicated show carried by more than 500 affiliates and reaching over 11 million listeners each week. The appearance allowed the executive director to deliver his analysis on the region’s defining story to a massive national audience at a pivotal moment.
By consistently placing the executive director in front of diverse, high-value audiences, Red Banyan®® helped cement the think tank’s reputation as a leading source of Middle East expertise and policy analysis, trusted by journalists and audiences that matter most to its mission.
 

#### Garnered Major Positive Media Coverage Around Milestone Event
Challenge:
Gain media coverage for an organization looking to promote itself as a technology innovator.
Action:
Through targeted messaging, strategic pitching, and our comprehensive media contacts, Red Banyan® was able to secure invaluable national, regional, and local exposure for our client. With coverage in television, print, and online news segments, including National Public Radio and PBS Nightly Business Report, this fast-growing tech company celebrated the ribbon-cutting at its new headquarters with significant press activity.
Impact:

The company used the positive press to attract and retain talent and position itself as a technological innovator and economic leader responsible for creating hundreds of high-quality jobs.

“The media training Red Banyan® provided to one of our team members may have been the best I’ve seen in my 30+ year career in marketing and media.”
– SVP Marketing for a company in the technology space

#### Global Essential Oils Company Strengthens Reputation and Crisis Preparedness
Challenge:
Young Living Essential Oils, a globally recognized leader in the essential oils industry, sought to reinforce its reputation and strengthen its market position amid heightened scrutiny of its multi-level marketing (MLM) model and product claims made by some of its brand partners. As a result, Young Living engaged Red Banyan® to help proactively manage its public image, enhance credibility, and strengthen crisis preparedness.
Action:
For two years, Red Banyan® worked as an extension of Young Living Essential Oils’ internal team, developing a deep understanding of the brand, industry landscape, and reputational challenges. Through extensive research on competitors, industry trends, and public sentiment, we identified key opportunities to reposition Young Living’s reputation and strengthen its messaging. We crafted a strategic communications approach that aligned with company goals, reinforced its commitment to quality and wellness, and set it apart in a competitive essential oils market through positive media placements. Recognizing the potential for ongoing scrutiny, we established a crisis response framework with rapid response strategies and transparent public statements to mitigate legal and reputational risks. We developed high-impact press releases highlighting key business initiatives, product launches, community engagement, recognitions and scientific collaborations, positioning Young Living as a world leader in the wellness industry. To further elevate the brand, Red Banyan® has also researched relevant award opportunities for Young Living, to amplify the company’s existing advocacies and promote its top-tier products.
Impact:
Over the course of our engagement, Red Banyan® successfully mitigated crisis-related events, developed a robust framework to manage reputational risks, and provided statements that ensured transparent and strategic communication during sensitive situations.
Red Banyan® has secured placements that highlighted Young Living’s products and experts in several outlets such as Vogue, Martha Stewart, Apartment Therapy, First for Women, BuzzFeed, Homes and Gardens, Livingetc, Home Business Magazine, FOX13, and others. These features reinforced Young Living’s authority in the wellness industry and expanded its reach among key consumer audiences.
Additionally, Red Banyan® identified and leveraged strategic award opportunities to elevate Young Living’s industry recognition, helping the brand announce its recognitions, including the Good Housekeeping 2022 Parenting Awards, Viddy and dotCOMM Awards for Skyrider Wilderness Ranch Video, and a Human Resource award in Utah Business Magazine.
By combining proactive crisis management, media visibility, and brand positioning, Red Banyan® helped Young Living navigate challenges while strengthening its reputation as a trusted leader in the essential oils industry. This integrated approach positioned the brand for long-term success, ensuring it remained resilient, credible, and well-prepared for future opportunities.

#### Government Tech Company Revamps Image Amid Media Scrutiny and Activist Pressure
Challenge:
A leading government technology company was receiving substantial negative coverage across the country, due to civil rights activists’ aggressive campaigns, as well as its previous litigation with several prominent news organizations. The company also needed help combating damaging misperceptions around its brand and product. Coupled with its major defensive needs, the company sought to bolster its proactive efforts to secure positive earned media opportunities. In addition, the company needed assistance in implementing a complete rebrand, including its name, logo, website, and social media pages.
Action:
Red Banyan® began its work with a complete reconstruction of the company’s messaging, starting with softening its tone and humanizing the brand by focusing on the life-saving impact of the company’s technology. Next, our team created new media relations protocols, ensuring a faster and more effective processing of media inquiries, increasing the accuracy of reported facts, and creating opportunities to build productive relationships with reporters. Simultaneously, we created crisis protocols to help minimize negative media coverage and drafted messaging that effectively addressed some of the common criticisms directed at the brand. Finally, Red Banyan® developed and executed strategies to generate positive media coverage, generate thought leadership among the company’s executive team, and leverage the support among the company’s clients to our advantage.
Impact:
In the first six months:

Changed the company’s approach to media relations from combative to cooperative
Aided company in softening its messaging and voice for better public perception
Helped the company carry out a successful rebrand
Fielded more than 100 media requests: both critical and positive
Conducted four media training sessions for senior executives, teaching them how to navigate difficult questions
Fostered friendly relationships with the media
Helped turn several negatively skewed news stories into balanced ones
Secured 25 media interviews for company CEO and senior executives
Secured a major speaking opportunity for company CEO at a national conference featuring a key audience for the brand
Wrote five Op-Eds on behalf of company executives and their clients
Assisted client with developing its social media and community engagement policy
Drafted and placed paid advertorials in strategically important local news outlets

#### Guiding a Venue Through Leadership Allegations and Press Scrutiny
Challenge
A regional fair and entertainment venue faced allegations against members of its leadership as a local reporter began preparing a story. With multiple stakeholder groups watching and a major event on the horizon, the organization needed to make sound operational decisions and communicate carefully with its community and the press rather than let others shape the narrative.
Solution
Red Banyan® was engaged to provide crisis counsel and guide both operations and communications through a sensitive period.

Operational Guidance: Red Banyan® advised leadership on best-practice decisions to steady the organization while the matter was unresolved.
Stakeholder Communications: Red Banyan® helped craft clear, coordinated messaging for the venue’s key stakeholder groups to maintain trust and reduce speculation.
Media Strategy: Red Banyan® guided engagement with the reporter, providing context that supported balanced and accurate coverage.

Results
When the reporter’s article ran, it landed as fair, balanced, and neutral rather than the one-sided account it could have been. The context Red Banyan® helped surface meant the story reflected the organization’s side instead of amplifying the allegations unchallenged. Just as important, the organization’s own communications to its members and community were well-received. Instead of fueling speculation or division heading into its biggest event of the year, leadership held the trust of the stakeholders it depended on, and the event proceeded without the episode overtaking it.

#### Guiding a Wellness Business Through Legal Challenges and Press Scrutiny
Challenge
A medical and wellness business faced legal challenges stemming from allegations about its business policies and protocols. With both stakeholders and the press paying attention, the business needed to communicate carefully and consistently, in a way that supported rather than complicated its legal position.
Solution
Red Banyan® was engaged to work in lockstep with the business’s legal counsel on communications strategy.

Legal-PR Coordination: Red Banyan® aligns the communications approach with the client’s legal posture so every step protects them on both fronts.
Stakeholder Communications: Red Banyan® helps the client communicate effectively with internal and external stakeholders to maintain trust during a period of uncertainty.
Media Strategy: Red Banyan® guides how the business engages with the press, ensuring coverage reflects accurate context.

Results
Because the engagement began at the outset of the matter, the business avoided the most common early mistake, letting the legal side and the communications side operate separately until they collide. From day one, what the business says to its stakeholders and to the press is being shaped in step with its legal strategy, so that neither undercuts the other. The near-term result is that the business is not scrambling to define its position after events force its hand; it is entering the matter with its messaging and its legal posture already working together.

#### Healthcare Company Preserves Reputation and Finalizes Acquisition Amid Data Breach
CHALLENGE
A national healthcare company experienced a data breach where patient information was compromised and ended up in nefarious hands. Compounding this was the fact that this data breach occurred at the same time that the company was in active and nearly finalized acquisition negotiations.
Our client needed a communications partner to collaborate with their legal counsel to help avoid any situations where public statements could be construed as an admission of liability. In addition, managing this crisis during ongoing acquisition negotiations posed a unique challenge since the client was under an increased layer of scrutiny from new investors and the stakes were very high.
STRATEGY
Red Banyan® developed a comprehensive communication strategy that oversaw carefully communicated messages across multiple stakeholder groups.
The strategy focused on providing full transparency and showcased the client not only adhering to HIPAA Compliance requirements, but also going far above and beyond those requirements in order to secure all affected PII, protect patients from potential credit risks resulting from the data breach, and ensure their credibility and reputation remain untarnished so the acquisition deal would not be compromised.
RESULTS
Each of the transparency communication strategies Red Banyan® implemented resulted in high praise from both legal counsel and the media – two stakeholder groups that are almost always at odds with each other.
One of our recommendations that went above and beyond HIPAA compliance included a publicly announced and widely distributed offer to provide complimentary credit monitoring to any affected patient for a full year.
Although only a small handful of affected patients accepted this offer, it was enthusiastically endorsed by the law firm representing our client in their acquisition negotiations who went on to acknowledge that Red Banyan®’s crisis PR expertise helped our mutual client come out of the data breach issue intact, enabling a successful acquisition without any financial damage following the incident.

#### Helped a Whistleblower Create a New Life
Challenge:
An individual who successfully won a whistleblower case against a nationally recognized business leader was denied justice when the transgressor used his immense wealth to trash her reputation, initiate a black-ball campaign, and deny the court-awarded payment. Struggling to move forward, this whistleblower contacted Red Banyan® to help her craft a strategy that would bring attention to the plight of whistleblowers and help her establish a new direction for her life.
Action:
Red Banyan® worked with our client to craft a compelling story that would be told in a variety of target-industry media outlets, including Law360, Whistleblowers News Network, Human Resources Director Magazine, JD Supra, Whistleblower.org, and others.
Red Banyan® also helped the client cast herself as an expert in the complexities of female whistleblowers and connected her with other nationally and internationally prominent whistleblowers.
Then Red Banyan® helped the client create a non-profit focused on educating other whistleblowers and build a business based on her status as a whistleblower expert. This included creating and launching a podcast devoted to whistleblowers.
Impact:

The strategies and tactics created and executed by the Red Banyan® allowed our client to tell her story in a way that allowed her to reclaim her reputation in the business world, empowered her to reassert the self-respect and confidence she once possessed, and enable dher to secure the court-awarded payment from the individual who unethically and vengefully attempted to ruin her life.
And most importantly, Red Banyan® helped this client regain the self-confidence and enthusiasm for the business world, an energy that had been previously lost.

“The team at Red Banyan® demonstrated the utmost professionalism and understanding of our unique needs and how to both position and present our story. We could not be more impressed with Red Banyan®. We are grateful for the efforts on our behalf.”
– Whistleblower who uncovered financial improprieties with a previous employer

#### Helped Affordable Housing Nonprofit Navigate Media Scrutiny
Challenge:
One of the largest affordable housing nonprofits in the country faced a sudden reputational threat when residents at one of its communities alleged subpar living conditions. The story gained media traction, drawing scrutiny from the local Housing Commission and raising concerns about the organization’s broader oversight and credibility.
Solution:
Red Banyan® immediately deployed a crisis communications strategy that included coordinated media relations, internal and external messaging, direct resident communications, and support for leadership in preparing for Housing Commission presentations. We helped craft empathetic, fact-based messaging and conducted rapid-response rehearsals to ensure every interaction reinforced the organization’s professionalism and commitment to solutions.
Result:
Thanks to our swift and strategic engagement, media coverage remained extremely limited—confined to a single hyperlocal outlet. The story never gained traction in regional or national press, and the organization was able to address the issue head-on without widespread reputational fallout.

#### Helping a Practice Owner Respond to Online Targeting and False Claims
Challenge
The owner of a healthcare practice faced a wave of false claims and coordinated review bombing online. The targeting threatened the reputation the practice had built and left the owner unsure how to respond without making the situation worse, all while needing to reassure an internal team watching the attacks unfold.
Solution
Red Banyan® was engaged to help the owner respond to the online targeting and steady communications with their internal stakeholders.

Response Strategy: Red Banyan® guided how and where to respond to the false claims and review activity, protecting the practice’s credibility while avoiding escalation.
Internal Communications: Red Banyan® helped the owner communicate with their team, reducing uncertainty and keeping everyone aligned during the attacks.
Preparedness: Red Banyan® equipped the owner with the messaging and approach to handle continued or renewed targeting with confidence.

Results
The owner went from reacting to each new post as it appeared to working from a clear plan for what to respond to, what to ignore, and where escalation would only feed the attack. That shift mattered internally as much as externally. Their team, which had been watching the pile-on with growing unease, had a steady message to point to instead of silence, which cut down the uncertainty spreading inside the practice. By the end of the engagement the owner was no longer improvising against a moving target; they knew how to handle a renewed wave if one came, which is what let them get back to running the practice.

#### Helping JFNA Defuse a Media Storm Before It Started
Challenge:
One of the top 10 charities on the continent, the Jewish Federations of North America (JFNA) represents nearly 400 independent Jewish communities, which raise and distribute more than $2 billion annually. JFNA needed help with messaging ahead of the release of a controversial book by a Temple University professor criticizing Jewish philanthropy.
Action:
Red Banyan® developed a communications strategy and crafted effective messaging that was disseminated across hundreds of JFNA’s local chapters, as well as allies who then transmitted these messages across traditional and social media as warranted. Our strategy was aimed at audiences both within and outside of the Jewish community to show that the author’s approach to the subject was by no means objective, while the history she recounted was overly focused on supporting a pre-established narrative.
Impact:
Red Banyan® was able to successfully rebut the author’s arguments and prevent them from gaining any credence or mainstream acceptance in public discourse and especially among policymakers.

#### Helping Nonprofit Navigate Sensitive Leadership Change
Challenge
A nonprofit dedicated to supporting foster children, children with special needs, families in crisis, and young victims of trauma faced a significant leadership transition when its founding CEO retired after more than 30 years of dedicated service. Given the sensitive nature of the organization’s work and the deep emotional ties within the community, it was crucial to communicate this change in a way that reassured both internal and external stakeholders. The objective was to present the transition as a calm, planned passing of the torch, ensuring the continued health and impact of the organization.
Solution
Red Banyan® was engaged to craft both internal and external communications materials that would guide the leadership transition and preserve the legacy of the outgoing CEO while introducing the incoming CEO.

Core Messaging Development: Red Banyan® developed core messaging that reflected the sensitive and emotionally charged nature of the organization’s work, ensuring that all communications maintained respect for the mission and the lasting impact of the outgoing CEO’s leadership.

Internal and External Communications: Red Banyan® drafted personalized letters to staff and stakeholders explaining the transition and reassuring them of the stability and continued impact of the organization. Additionally, an op-ed was crafted and published in a major local newspaper, effectively introducing the leadership change to the broader community.

CEO Media Training & Messaging: Red Banyan® interviewed the incoming CEO to capture his voice and ensure that his message resonated with both internal and external audiences. Media training was provided to the new CEO to help him navigate interviews and public appearances as the new face of the organization.

Promoting Key Events: Red Banyan® helped promote the nonprofit’s major community event, a commemoration of a tragic local event, which was hosted at their resource center. This event provided an opportunity to further demonstrate the organization’s ongoing commitment to the community and its support for those affected by trauma. The event was covered by every local media outlet.

Results
The leadership transition was successfully managed, with all communication goals met. The retiring CEO expressed satisfaction with Red Banyan®’s work, particularly noting that the quality of the written communications exceeded anything she had experienced during her tenure. The smooth handling of this sensitive transition allowed the nonprofit to maintain its reputation and continue its vital work with foster children and others in need.

#### How Red Banyan® Helped Arden Become Florida’s Leading Agrihood Brand
CHALLENGE
When Arden, a visionary residential “agrihood” in Wellington, Florida, first welcomed its earliest residents, the community was virtually unknown. As the first development of its kind in the state—blending agriculture and suburban living—Arden needed to define its identity, educate the market, and build long-term awareness across local, regional, and national audiences. Freehold Communities and Lennar turned to Red Banyan® to help position Arden as a high-demand lifestyle destination from the ground up.
ACTION
Red Banyan® built and executed a comprehensive, sustained communications strategy that elevated Arden from a niche development to a nationally recognized model of farm-to-table living. Our tactics included: media relations, thought leadership from Arden’s Farm Directors as national voices in gardening and homesteading, owned & social media, and regular press announcements and event promotions.
IMPACT
Over the course of more than five years, Red Banyan® helped transform Arden from a newly launched concept into one of the most recognizable and celebrated agrihood communities in the country. Through sustained, strategic communications, we elevated the development into a household name in real estate, lifestyle, and sustainability media.

Secured consistent coverage across national, regional, and local media, including Martha Stewart Living, Homes & Gardens, The Spruce, Living Etc., and dozens of Florida-based outlets
Positioned Arden as a national model for wellness-oriented living, helping shape the broader conversation around farm-to-table communities
Established enduring thought leadership by turning the community’s Farm Director into a go-to media expert featured in top publications and regular editorial columns
Generated hundreds of pieces of owned and earned content, including press releases, blog posts, and more than 1,000+ unique social media posts across platforms
Reinforced credibility for Arden and its builders, Freehold Communities and Lennar, with expertly written media materials and award-winning brand storytelling
Helped drive visibility that supported home sales, resident engagement, and community momentum as Arden evolved from launch phase to thriving lifestyle destination

Red Banyan®’s long-term strategic partnership didn’t just deliver media hits—it built a legacy brand rooted in innovation, sustainability, and community.

#### How Strategic Branding Put Sheba Medical Center on the Map
Challenge:
Sheba Medical Center, Israel’s oldest hospital, struggled with brand recognition despite being a world-class institution. Although a significant portion of Israelis received care at Sheba, many referred to it by its location rather than its name, reflecting its lack of awareness. The hospital had no external communications strategy or internal communications department, largely due to its intense focus on patient care. Recognizing this gap, Sheba hired Red Banyan® to elevate its brand and presence both nationally and internationally.
Action:
Red Banyan® began by thoroughly understanding Sheba’s goals, market, and unique attributes through interviews with leadership, doctors, patients, and former executives. This deep dive informed the development of a comprehensive communications strategy and a refreshed brand.
We created new core messaging to guide all of Sheba’s communications, including social media, press releases, and web content. Red Banyan® also established a system for collecting positive stories, trained senior leaders in media relations, and designed a new visual identity for Sheba. The approach was highly collaborative, integrating with Sheba’s internal team to ensure a seamless execution of these strategies.
Impact:
Following Red Banyan®’s intervention, Sheba Medical Center achieved significant recognition.
Newsweek named Sheba a Top Ten Global Hospital for four consecutive years, highlighting the branding language crafted by Red Banyan®.
The rebrand led to record-breaking fundraising and increased donor engagement. Additionally, Sheba’s role in partnering with medical institutions in nations involved in the Abraham Accords further solidified its international presence.
Red Banyan® successfully positioned Sheba on the global map, ensuring lasting brand impact through a well-executed strategy and clear mission.

#### How Strategic Rebranding Helped a Nonprofit Go Global
Challenge:
Israeli nonprofit Global ARC was established to fight antisemitism on social media by using open-source intelligence tools to study the phenomenon and leverage the resultant data to advocate for increased oversight. They engaged Red Banyan® to raise awareness of the organization and its mission to establish a strong, recognizable brand to effectively communicate its objectives to a global audience.
Solution:
Red Banyan® quickly identified Global ARC’s existing brand as an obstacle to effective promotion; the name was unwieldy and unrelated to their mission, and the visual branding was dated and unappealing.
Recognizing the need for a cohesive identity, Red Banyan® conducted in-depth research and workshops to align the new brand with the organization’s core values and mission. In the ensuing quarter, Red Banyan® worked with Global ARC to entirely rebrand the organization, developing a new name, logo, website, and brand messaging.
Result:
The resultant brand, CyberWell, emerged with a clean, appealing, mission-driven identity, greatly facilitating Red Banyan®’s promotional efforts. By the end of the engagement, the Red Banyan® team secured high-profile coverage across Jewish media (JNS, Jerusalem Post, JTA, etc.), mainstream media (Fox News, PolitiFact, etc.), and tech media (WIRED, The Verge, etc.).

#### Launching a New Social Voice for a Global Sports Tech Company
Challenge:
A sports technology company preparing for the announcement that their brand would be the front-of-shirt sponsor for a Premier League football team had just completed a merger with a sports biotech company. Ahead of this major announcement, the company needed to establish its social media presence as a new merged entity.
Action:
Our first objective was to establish the company’s social media channels on Facebook, Instagram, LinkedIn, X, and Threads, and optimize its company profiles. We created content pillars that accurately represent the company’s brand, product, and partners, and standard response messaging to drive engagement in comment sections and direct message inboxes.
Our team also established internal processes for content creation, cadence, and approvals every week. We also coordinated with the company’s major partners and sponsors to create engaging content.
Impact:

Within the first six months, we increased follower count from 0 – 21,500 on Instagram.
Facilitated viral moment on Twitter, achieving 101,000 impressions, 1,130 likes, and 237 retweets.
Within the first year, we increased follower count to 29.6k on Instagram, 11k on Facebook, and 21.6k on X.
We developed a relationship with a secondary audience: the fans of the Premier League team the company sponsored, which opened doors for new partnerships in the United States and abroad.
Social media became a feedback loop and a lead generation tool for the company for job openings, partnerships, and reporter inquiries

#### Lifted Nonprofit to National Prominence
Challenge:
A nonprofit watchdog organization dedicated to monitoring hate perpetrators and activities in the United States connected with Red Banyan® to elevate its profile and build credibility on a national level. Before engaging our team, this organization struggled to obtain press coverage outside niche outlets and lacked effective SEO, with its website buried deep in Google’s search results.
Action:
Our team devised a comprehensive communications strategy to amplify its presence online and in mainstream media at both the national and local levels. We consistently commented on local stories of hate incidents across the country, strategically positioning the organization as a national authority on the subject.
As intended, these local media hits helped secure coverage in larger and more influential national media outlets. Through targeted media outreach, thought leadership positioning, and insightful storytelling, we successfully propelled our client to the forefront of national discourse on hate-related issues.
Impact:

This success allowed them to set meetings with both local- and national-level elected officials. It also garnered attention from potential donors, furthering its mission of combating hate and intolerance.
By the end of our engagement, the organization had become the go-to source for perspectives on hate incidents, with regular features in mainstream and top-tier press outlets. This heightened visibility not only bolstered their credibility and influence but also increased their social media following and SEO profile, amplifying their reach and engagement across the digital landscape.

#### Managing Reputation for a Financial Firm Facing Litigation and Regulatory Scrutiny
Challenge
A financial services firm faced a difficult stretch of litigation and regulatory scrutiny, accompanied by negative press. The coverage risked shaping how key stakeholders and prospective clients viewed the firm, both in the moment and in search results that would persist long after the immediate attention passed.
Solution
Red Banyan® was engaged to manage communications through the crisis and to address the firm’s long-term search reputation.

Media Management: Red Banyan® guided the firm’s approach to negative press, working to ensure coverage reflected accurate context.
Stakeholder Communications: Red Banyan® helped craft coordinated messaging to maintain trust with the firm’s key stakeholder groups during a period of uncertainty.
Long-Term Search Reputation: Red Banyan® developed an SEO and GEO strategy to strengthen the firm’s presence in traditional and AI-driven search over time, ensuring an accurate picture would endure beyond the news cycle.

Results
The firm gained two things it had been missing. In the near term, it had a coordinated way to talk to the stakeholders whose confidence mattered most, so that clients and partners heard a consistent account from the firm rather than forming their view solely from the coverage. Over the longer term, the search strategy addressed a problem most crisis responses ignore, that negative articles keep shaping perception long after the news cycle ends, since they are what a prospective client or partner finds months later. By working to build an accurate, durable presence across both traditional and AI-driven search, the firm set out to ensure that the lasting online picture reflects the full story rather than only its most difficult chapter.

#### Navigated Bankruptcy While Preserving Customers and Reputation
Challenge:
In the wake of COVID-19, a national gym chain faced the prospect of losing its members and damaging its brand when it filed for bankruptcy and initiated a reorganization.
Action:
Immediately after being engaged, Red Banyan®’s crisis experts sprang into action, assembling a suite of timely messaging and communications materials tailored for diverse stakeholders, from employees to customers.
Recognizing the essential role of transparent communication during such a turbulent period, these materials explained the bankruptcy process and its implications, providing clarity and reassurance.
Simultaneously, Red Banyan® spearheaded media relations for the company, strategically managing interactions with the press to limit negative coverage and drive a narrative focused on the company’s resilience and commitment to its members and employees.
Impact:

Red Banyan® successfully guided the company through its external and internal communications efforts, calming distressed employees, retaining customers, minimizing media exposure, and preserving brand equity and the company’s valuation.

#### Navigating a Community Redevelopment Project through Strategic Communications
Challenge
Landmark Realty set out to replace an aging residential community with a modern, transit-oriented development. The multi-year project required closing and demolishing existing units while keeping residents informed, maintaining goodwill with local officials, and reassuring investors that the project would move forward smoothly.
At the same time, Landmark had to navigate sensitive flashpoints: resident anxiety around redevelopment, a serious property break-in that raised safety concerns, and the unprecedented disruption of the COVID-19 pandemic. Any misstep in communication risked delays, public backlash, or damage to Landmark’s long-standing reputation as a responsible local owner.
Action
Red Banyan® became Landmark’s strategic communications partner throughout the redevelopment lifecycle, helping manage both planned and unexpected challenges.
We:

Led resident communications around redevelopment announcements, timelines, lease terms, and relocation support, ensuring messages were clear, empathetic and consistent across letters, emails and on-site meetings.
Managed crisis communications in moments of heightened concern, including safety incidents and COVID-related financial hardship, crafting messages that acknowledged residents’ fears, outlined concrete steps being taken, and reinforced Landmark’s commitment to their well-being.
Equipped leadership with strategic messaging by drafting talking points for planning board appearances, community meetings and investor updates that framed the project’s benefits, addressed tough questions head-on, and demonstrated Landmark’s long-term commitment to the community.

Throughout, our focus was on anticipating issues before they escalated, aligning internal stakeholders on key messages, and maintaining a consistent, human tone in all outreach.
Impact
With Red Banyan®’s support, Landmark was able to move a complex redevelopment forward while preserving trust among residents, officials and investors.

Residents received timely, transparent information, which reduced confusion, complaints and rumor-driven opposition.
Safety and COVID-related crises were addressed swiftly and empathetically, preventing isolated incidents and external shocks from derailing the broader project.
Decision-makers and investors were reassured by disciplined, consistent messaging that showcased Landmark as a thoughtful, community-minded developer.

The result: the redevelopment progressed without major reputational setbacks, and Landmark emerged from the process seen not just as a builder of new housing, but as a long-term partner that communicates openly, plans ahead, and does right by its residents even in times of change.

#### Organization in the Utility Space & Data Center Litigation
Challenge
An organization in the utility space became entangled in controversy over its association with an incoming data center, drawing criticism in both traditional and social media. The client was weighing potential litigation and needed to protect its reputation while quietly preparing its position.
Solution
Red Banyan was engaged to provide litigation PR support, working in close coordination with the client’s legal team. We implemented continuous media monitoring to identify and address emerging reputational threats, developed messaging frameworks to prepare the client for the moment any litigation becomes public, and established direct lines of communication with policymakers and government stakeholders to manage the issue at every level.
Result
The matter has thus far been successfully contained without receiving widespread publicity. The client is fully prepared with vetted, legally coordinated messaging and a clear communications strategy ready to deploy the moment the situation becomes public.
 

#### Positioning a Mental Health App as a Leader in Digital Therapy
Challenge:
LARKR is an innovative, on-demand mental healthcare app that seeks to revolutionize therapy by providing instant access to licensed therapists through its mobile platform. As a startup in a highly competitive and evolving industry, LARKR faced the challenge of building its credibility among consumers, healthcare professionals, and the media. The company needed to drive awareness ahead of its launch, establish trust within the mental health community, and position its executives as leading voices in the telehealth space.
LARKR engaged Red Banyan® to craft and execute a strategic communications plan that would generate sustained media interest, attract both consumers and therapists to the platform, and differentiate the brand from competitors offering similar services.
Action:
Red Banyan® quickly developed a strategic PR approach focused on securing high-impact media coverage, shaping LARKR’s core messaging, and positioning its leadership as thought leaders in mental healthcare innovation. Our team worked closely with LARKR to develop a clear and compelling brand narrative that emphasized accessibility, affordability, and the importance of expanding mental healthcare options.
Red Banyan® conducted targeted outreach to key media outlets in health, wellness, business, and technology, securing coverage that helped establish LARKR’s credibility ahead of its official launch. We leveraged Mental Health Awareness Month as a key media moment, ensuring LARKR executives were featured in discussions on the growing importance of teletherapy. Red Banyan® also crafted and distributed press releases timed to major company milestones, including the app’s beta launch and its nationwide rollout.
Beyond media relations, Red Banyan® provided comprehensive media training to LARKR’s leadership, preparing them for interviews and public-facing opportunities. We developed in-depth messaging materials, including media FAQs and talking points, to ensure consistency in all external communications. Additionally, we coordinated guest articles and podcast appearances for LARKR executives, positioning them as authorities on mental health accessibility and the future of digital therapy.
Impact:
Over the course of our three-year partnership, Red Banyan® successfully elevated LARKR’s profile, securing a sustained stream of earned media placements in top-tier outlets such as the LA Times, CNN, HuffPost, TIME Magazine, and ABC News. The campaign positioned LARKR as a trusted and innovative solution in the telehealth space, reinforcing its credibility with both potential users and mental health professionals.
By securing ongoing thought leadership opportunities, Red Banyan® helped establish LARKR’s executives as respected voices in the mental health industry. Their insights were regularly featured in industry-leading publications, further legitimizing the brand. Additionally, podcast appearances and targeted media engagements allowed LARKR to reach key audiences and build trust with potential users.
During our partnership, LARKR successfully launched its platform, built a strong media presence, and differentiated itself from competitors in the crowded telehealth landscape. Red Banyan®’s strategic PR efforts played a pivotal role in solidifying LARKR’s reputation as a leader in on-demand mental healthcare.

#### Prepared International CEO to Handle top Tier Media Interviews
Challenge:
Red Banyan®’s challenge was to transform a highly accomplished CEO with little press experience into a confident spokesman equipped to conquer the toughest TV and print interviews.
Action:
Red Banyan® worked with the CEO during a one-day intensive training focused on key messaging, presence, how to handle tough questions, staying on point and more.
Impact:

This one-day session prepared this leader to skillfully deliver his key messages, define the direction of his media interactions and handle aggressive questions, on any topic, skillfully and appropriately.

#### Preparing a Higher Education Institution to Navigate a Sensitive Legal Situation
Challenge
A higher education institution faced internal and external pressure stemming from a legal situation tied to staff contract matters. With both its campus community and the wider public paying attention, the institution needed to be ready for difficult questions, potential press interest, and internal conversations, rather than responding reactively as pressure mounted.
Solution
Red Banyan® was engaged to help the institution prepare for and manage communications through a sensitive period.

Message Preparation: Red Banyan® developed messaging and holding responses so the institution was ready for potential press commentary and internal discussion.
Stakeholder Communications: Red Banyan® helped shape clear, consistent communication for both internal and external audiences to maintain trust and reduce speculation.
Scenario Readiness: Red Banyan® prepared the institution for a range of possible developments, giving leadership the confidence to respond calmly to whatever emerged.

Results
Before the engagement, leadership was bracing for questions it had no agreed answers to, with the risk that different administrators would say different things to faculty, to the campus, or to a reporter. That gap closed. The institution went into the sensitive stretch with holding statements drafted, key messages settled, and a shared understanding of who would say what if the matter surfaced, so that a single off-the-cuff comment couldn’t become the story. Rather than waiting to see what would happen and scrambling if it did, leadership could turn its attention back to running the institution, knowing the communications groundwork was already laid for whichever way the situation broke.

#### Preparing a Manufacturer for Public Scrutiny During Active Litigation
Challenge
A manufacturer faced active litigation involving employment-related and safety-related claims. While the matter was working through legal channels, there was a real possibility it could surface publicly, and the company wanted to be ready to communicate clearly and consistently if and when that happened.
Solution
Red Banyan® was engaged to build communications preparedness in coordination with the company’s legal posture.

Message Preparation: Red Banyan® developed holding statements and key messages so the company was ready for potential public discourse without complicating the underlying matter.
Scenario Readiness: Red Banyan® prepared the company for a range of possible developments, ensuring leadership could respond calmly and consistently to whatever emerged.

Results
The company entered a period of legal uncertainty with its public response already built rather than waiting to write one under deadline pressure if a reporter called or the matter drew attention. Holding statements and key messages were ready, vetted against the legal posture so that nothing said publicly could undercut the case, and leadership knew in advance how it would handle the scenarios most likely to play out. That preparation is what let the company keep its focus on the litigation itself instead of being caught flat-footed by the communications side of it, with the assurance that if the matter did become public, it would not be speaking for the first time in a moment of crisis.

#### Property Owner vs. Data Center Development
Challenge
A property owner faced mounting pressure to sell their land to make way for a data center development in their area. While several neighbors accepted buyout offers, they refused — and needed a credible, public-facing strategy to stand their ground and make their voice heard.
Solution
Red Banyan developed a comprehensive communications and public affairs strategy on their behalf. We prepared them for and drafted messaging for local committee hearings, ensuring they could speak with clarity and confidence in high-pressure settings. We also conducted targeted media outreach to amplify their story beyond the hearing room.
Result
The campaign secured widespread media coverage, giving the property owner a powerful public platform to express their position and bringing significant attention to the community impact of the data center development.

#### Protected Business after Ill-Advised Social Media Post Went Viral
Challenge:
When an employee’s social media post containing controversial political opinions went viral, a small retail business found itself in the crosshairs of angry customers and politically active groups demanding a boycott.
Action:
Red Banyan®’s cancel culture experts quickly assessed the extent of the reputational damage and developed a comprehensive plan to contain the crisis while preserving relationships with vendors and customers under pressure to cut ties with the company.
Impact:

Counseling the business owners through every step of the crisis, Red Banyan® contained the backlash, saved key relationships, and prevented the organization from going bankrupt.

“In one of the most stressful times of my career, Red Banyan® was there to get us through a cancel culture attack. Their professional and understanding team helped us tremendously. Our company brand was at stake, and their strategy and guidance were invaluable.”
– Small Business CEO fighting Cancel Culture Attack

#### Protecting an Entertainment Professional From False Claims Online
Challenge
A professional in the entertainment industry faced reputational harm when false claims about their past surfaced online, damaging their ability to work. With a news story pending, they needed to be ready to respond clearly and protect their standing with the people they worked with and answered to.
Solution
A returning client, the individual came back to Red Banyan® to manage the situation and prepare for what was coming.

Stakeholder Communications: Red Banyan® prepared the individual with messaging for both internal and external audiences to maintain trust while the claims circulated.
News Story Navigation: Red Banyan® helped the individual prepare for and navigate the pending story, ensuring they were ready to respond with facts.

Results
With a story looming and their ability to work already taking hits, the individual could easily have been caught reacting to the article the moment it dropped, with no plan and no prepared response. Instead they went in ready. They had messaging built for the people who decided whether they worked, the internal and professional relationships that a bad headline could quietly sever, and a clear approach for engaging the story itself with facts rather than being defined by it. Facing the pending coverage with that groundwork in place, rather than improvising once it published, is what gave the individual a real chance to protect both their reputation and their livelihood.

#### Rebuilding an Individual’s Credibility After a Coordinated Disinformation Campaign
Challenge
A private individual whose business depended on their online reputation was targeted by a coordinated disinformation campaign built on false allegations. The campaign damaged their standing in the online communities central to their livelihood, threatening both their career and their credibility.
Solution
Red Banyan® was engaged to help the individual secure the right support and rebuild their reputation on a foundation of fact.

Counsel Referral: Red Banyan® helped the individual secure appropriate legal counsel for the situation.
Communications Preparation: Red Banyan® developed communications materials to help the individual respond and reestablish their credibility.
Legal-PR Alignment: Red Banyan® aligned the communications approach with the client’s legal strategy so the two worked in concert.

Results
The individual came to Red Banyan® without the two things they most needed, the right legal representation for the situation and a way to respond that would not make things worse. Both were put in place. Red Banyan® helped them secure appropriate counsel, then built a fact-based response designed to reestablish their credibility on the record rather than trade accusations with the people spreading the falsehoods. With their communications and legal strategy aligned, the individual had a concrete path back toward the career and standing the campaign had tried to take from them, grounded in verifiable fact rather than counterattack.

#### Rebuilding Trust and Reputation for a Private Equity Firm
Challenge:
In early 2025, one of the nation’s largest private equity infrastructure developers faced significant reputational damage following a Securities and Exchange Commission (SEC) lawsuit alleging a securities fraud scheme. The lawsuit attracted widespread media attention, leading to investor concerns and a tarnished public image.
Solution:
Red Banyan® was engaged to assist the firm in restoring its reputation and rebuilding trust with stakeholders. Our comprehensive strategy included:

Search Engine Optimization to suppress negative search results and promote positive content.
Press Outreach to share the firm’s corrective actions and future plans, aiming to shift the narrative.
Media Training to prepare company executives for interviews and public statements to ensure consistent and effective communication.

Result:
As a result of these efforts, the firm has begun to see a positive shift in public perception. Red Banyan® was able to secure favorable media coverage and improve the firm’s online footprint by replacing the negative content with positive search results.
While the recovery process is ongoing, these steps have laid a solid foundation for our client to continue its growth and maintain its credibility in the industry.

#### Red Banyan® Elevates Nova Exhibit to National Spotlight in Washington, D.C.
Challenge
The Nova Exhibition, a groundbreaking immersive experience honoring victims of the October 7 massacre, was preparing to launch in Washington, D.C.—its most politically and symbolically significant stop to date. The exhibit uses forensic evidence and personal testimony to educate global audiences about the human cost of terror without political bias or agenda.
The Nova team needed to navigate the complex Washington D.C. media and political landscape to achieve several critical objectives: generate national awareness and political engagement around the exhibit, secure high-level attendance from policymakers and influencers, and position the exhibit as a nonpartisan, emotionally compelling platform for education through survivor stories and forensic evidence.
The challenge was particularly sensitive given the geopolitical climate and the need to reach diverse audiences—from Members of Congress and administration officials to community leaders across Christian, Jewish, Hispanic, and Asian communities—while maintaining the exhibit’s humanitarian mission and avoiding politicization.
Action
Red Banyan® executed a comprehensive 90-day rapid-deployment communications strategy designed to maximize impact from day one. Our approach centered on three core pillars:
Strategic Messaging & Media Relations: We developed unified, on-message language that distinguished the exhibit from political messaging, emphasizing universal themes of innocence lost and human tragedy. Our team conducted targeted press outreach to top-tier national, regional, and local outlets across print, broadcast, and digital platforms, while identifying opportunities for Nova Music Festival survivors to share their personal stories.
Influencer & Stakeholder Engagement: We spearheaded a comprehensive outreach program targeting diverse communities of D.C. decision-makers across the political spectrum. This included partnerships with AIPAC to invite Members of Congress, collaboration with the Jewish Federation of Greater Washington, and outreach to influencers representing entertainment, dance festivals, faith communities, and what-to-do-in-DC audiences.
Event Support & Community Partnerships: Our team provided full-service event staffing for media days and VIP events, coordinated press interactions with survivors and founders, and facilitated strategic partnerships including a powerful panel featuring Holocaust and Nova Festival survivors in collaboration with the U.S. Holocaust Memorial Museum.
Impact
Red Banyan®’s strategic communications campaign delivered exceptional results that far exceeded expectations:
Media Coverage: Secured more than 137 pieces of earned media coverage with a combined audience reach of over 610 million, generating an estimated 2.65 million views and nearly 900 social engagements. Coverage included:

National TV placements on The Armstrong Williams Show (syndicated to 93 stations), Fox News, NewsNation, and C-Span
A feature story in The New York Times, reaching an estimated 428 million unique visitors
Comprehensive local D.C. coverage including NBC4, WJLA, WTOP, and The Washingtonian
Robust national Jewish media coverage across eJewishPhilanthropy, Algemeiner, Jewish Insider, Commentary, and JNS
Strategic interfaith outreach resulting in placement in The Christian Post

Political & Community Engagement: Successfully attracted high-level political participation and community involvement, including visits from Members of Congress and their staff, Jewish community organizations and local social media influencers, and coordination of meaningful programming that elevated survivor voices.
Long-term Impact: The campaign successfully positioned the Nova Exhibit as a significant cultural and educational moment in the nation’s capital, with ongoing opportunities including active collaboration with Congressional offices for op-ed placement and sustained community engagement throughout the exhibit’s run.
During this campaign, the Red Banyan® team successfully navigated sensitive geopolitical topics while delivering measurable results that honor victims, amplify survivor voices, and create lasting impact in the heart of American political and cultural discourse.

#### Red Banyan® Helps Launch Successful Fundraising Campaign
Challenge:
Following Hamas’s attack on Israel on October 7, 2023, the Jewish Federation of Greater Philadelphia needed to quickly mobilize the local Jewish community to support Israel. Our goal was to highlight the organization’s leadership and impact on both local and national levels. Another goal was to launch a media information campaign to counter anti-Israel propaganda in a rapidly evolving news environment.
Action:
Red Banyan® collaborated with the Jewish Federation to launch the “Philly Stands With Israel” campaign, focusing on fundraising and keeping communities informed. The campaign included organizing emergency rallies and events, securing media coverage, and ensuring accurate information was disseminated regarding the Israel-Hamas conflict. The team also facilitated media involvement, coordinating interviews and on-the-ground support at events attended by thousands of pro-Israel supporters. Additionally, our efforts included addressing antisemitism on U.S. college campuses through strategic communications.
Impact:

Our team was able to set up multiple interviews for the Federation with top-tier national outlets, such as The New York Times, The Washington Post, The Daily Mail, and USA Today, highlighting its work to support the Philadelphia Jewish community and push back against rising antisemitism.
As a result of our media campaign, Red Banyan® secured over 200 pieces of earned media coverage, receiving over 4.8 million estimated views between October 2023 – January 2024.
Through our partnership, the Philly Stands with Israel Fund raised over $15.3 million in just three months for urgent humanitarian needs and recovery efforts in Israel to help with basic needs, emergency equipment for first responders, long-term rebuilding efforts, and more.

#### Red Banyan® Helps Private Security App Protector go Viral
Challenge:
Protector entered the private security market as a brand-new company with no existing presence, competing against long-established players. With a short timeframe to prepare for launch, the company was missing foundational elements such as brand messaging, identity, and positioning. To make an immediate impact, Protector didn’t just need visibility but a compelling narrative that would resonate with the public and industry alike.
Action:
Before introducing Protector to the media, Red Banyan® built the brand narrative and communications strategy from the ground up. We crafted clear, compelling messaging, ensuring transparency and consistency. We also devised a strategic communications plan to launch the Protector app, which leveraged both viral content and earned media. Through targeted outreach, exclusive media placements, and high-impact storytelling, Red Banyan® secured major coverage in The New York Post, Fortune, Fast Company, Morning Brew, CBS LA, KTLA, ABC7, KCAL—the list goes on.
Impact:

Red Banyan®’s strategic approach helped quickly position Protector as a serious player in the personal safety space. The media blitz ensured that anyone and everyone heard about Protector’s launch. Just a week after going live, the app had already been downloaded 97,000 times, with a third of downloads happening on day one. The coverage also sparked a surge of inbound interest for potential partnerships and collaborations, further accelerating Protector’s momentum. By successfully shaping the narrative and executing a powerful PR push, Red Banyan® transformed Protector from an unknown newcomer to a widely recognized name in personal safety.

#### Red Banyan® Protects Neighborhood by Halting Proposed Crematorium Project
Challenge
A real estate developer and long-time local housing provider faced an unexpected threat to one of its communities: a nearby funeral home applied to convert an adjacent single-family house into a funeral home and industrial crematorium, directly abutting family homes, apartments, schools and parks. 
The proposal raised serious concerns about air quality, toxic emissions, noise, traffic, visual blight and the impact on property values, as well as questions about whether the plan even complied with existing zoning and land-use regulations. 
Despite widespread resident opposition, the application was advancing toward a scheduled City Council decision, with the risk that—if approved—it would permanently alter the character and value of the surrounding neighborhood. The developer needed to defend its community, elevate residents’ voices, and ensure that decision-makers understood both the legal flaws and quality-of-life impacts of the crematorium plan.
Action
Red Banyan® partnered with the developer to design and execute a strategic public affairs and PR campaign that combined legal arguments, grassroots advocacy and disciplined messaging.

Framed the narrative and core arguments

We distilled complex zoning, land-use and environmental concerns into clear, compelling messages: the crematorium was inconsistent with the neighborhood’s residential character, belonged in an industrial setting, and posed unacceptable risks to nearby homes, schools and parks. 

Built and amplified a grassroots coalition

Working with local stakeholders, we helped support and promote a resident-led campaign (including a coalition website, yard signs and flyers) to raise awareness and drive outreach to elected officials. 
The real estate developer played a visible role as a responsible community voice, publicly articulating the project’s negative impact on families and local quality of life. 

Drove media and public pressure

Red Banyan® drafted and distributed a media-ready press release that explained the stakes, highlighted the zoning concerns, and provided credible spokespeople—including the developer and zoning counsel—to clearly articulate why the proposal violated city law and community expectations. 

Equipped the client for City Council engagement

We developed concise talking points and Q&A for City Council hearings and written submissions, aligning the developer’s messaging with that of residents and legal experts.
Our materials emphasized that cremation is a “final disposition” not permitted under the existing funeral home use and that the application conflicted with both zoning intent and common sense for a residential neighborhood. 
Throughout the campaign, Red Banyan® acted as the strategic hub—ensuring consistent messaging across earned media, community outreach, and direct engagement with city officials.
Impact
The coordinated campaign achieved its goal: the crematorium project was ultimately stopped, and construction did not move forward.

City officials were presented with a clear, well-documented case that the proposal violated zoning laws and was incompatible with the surrounding residential community. 
Residents were informed, mobilized, and empowered to engage their elected leaders, transforming private frustration into organized, visible opposition. 
The developer strengthened its reputation as a protector of neighborhood quality of life, standing alongside residents rather than remaining on the sidelines.

By combining legal messaging, grassroots organization, and media strategy, Red Banyan® helped ensure that an inappropriate industrial use was kept out of a family-oriented residential community—protecting both property values and public trust in the process.

#### Red Banyan® Puts Client into Merriam-Webster Dictionary
CHALLENGE
As a newly formed nonprofit dedicated to promoting apolitical, unbiased education in K-12 classrooms, THINC Foundation faced a common hurdle for emerging advocacy groups — low name recognition and limited visibility in the national conversation. To gain traction and credibility, THINC needed to establish its founder as a respected thought leader in the education reform space.
SOLUTION

As part of a thought leadership strategy involving op-ed placements, Red Banyan® partnered with THINC and the Alliance for Constructive Ethnic Studies (ACES) to craft a timely, well-researched op-ed addressing the growing concern over ideology in the classroom. The opinion piece, designed to provoke thoughtful discussion without partisanship, was strategically placed in several Southern California publications, including The San Diego Union-Tribune and The Orange County Register.
RESULT
The op-ed achieved significant amplification, appearing in multiple publications and sparking continued conversation online. Most notably, a quote from the piece was cited by Merriam-Webster in its official definition of radicalism—providing enduring visibility for THINC’s message. The amplified visibility solidified THINC’s credibility as a trusted voice promoting balanced education and elevated its presence within national thought leadership circles.

#### Red Banyan® Restores Online Reputation for Real Estate Investment Firm Executives
CHALLENGE:
Executives at a Kansas City–based real estate investment firm faced significant online reputation challenges when a past federal court case began appearing prominently in Google search results for their names. At the outset of the engagement, four of the top ten results on page one referenced the case in a negative context, with seven of ten results on page two doing the same. This search landscape created an incomplete and outdated narrative that failed to reflect the executives’ current leadership roles, professional accomplishments, and industry focus.
Compounding the issue, one executive became the target of a coordinated black-hat PR attack. A detractor published false and defamatory allegations on Quora and other online platforms, including scandalous claims about the executive’s private life and unfounded accusations of fraud. Left unaddressed, this content posed a serious risk to credibility, trust, and stakeholder confidence.
SOLUTION:
Red Banyan® implemented a comprehensive online reputation management (ORM) and SEO strategy tailored specifically for senior executives in the real estate investment sector. The approach focused on strengthening accurate, high-quality digital assets while systematically addressing and eliminating harmful content.
Red Banyan® developed and promoted thought leadership content that highlighted the executives’ experience, market insights, and professional achievements. This content was strategically optimized and distributed to improve search visibility for credible owned and earned media, ensuring positive and accurate narratives ranked prominently.
In parallel, Red Banyan® worked directly with platforms hosting false and libelous material. Through targeted outreach, documentation, and platform-specific remediation processes, Red Banyan® successfully secured the complete removal of defamatory content associated with the black-hat PR attack.
IMPACT:
Red Banyan®’s efforts resulted in a dramatic and measurable improvement in the executives’ online footprint. All negative references to the federal court case were fully removed from the first page of Google search results for both executives. The libelous Quora thread was also completely removed from the internet thanks to our direct communication with the platform. Page one instead featured professional biographies, industry thought leadership, and media placements that positioned them as credible leaders in the real estate investment space.
The removal of false and defamatory posts eliminated a major reputational threat and restored confidence in the accuracy of the executives’ digital presence. By reshaping search results and reinforcing a clear, professional narrative, Red Banyan® ensured that investors, partners, and other stakeholders encountered a current, credible, and fair representation of the executives online.
 

#### Reframing the Narrative for EPS Through Data, Media, and Strategy
Challenge:
The EPS Industry Alliance (EPS-IA) is the North American trade association for the expanded polystyrene (EPS) industry. Its members include more than 50 businesses located in 44 states. EPS-IA engaged Red Banyan® to counteract accelerated efforts by an influential organization opposing its industry and to address federal and state legislation affecting polystyrene.
Action:
Red Banyan® implemented a range of tactics to protect the EPS-IA industry in alignment with circular economy practices. The approach included developing a comprehensive communications strategy to address negative perceptions, drive positive press coverage, leverage data analytics, and design effective messaging that emphasizes the industry’s commitment to environmental sustainability and highlights the crucial role of EPS in products people rely on every day, such as packaging, insulation, safety equipment, etc.
Impact:
Since implementing our strategy, EPS-IA has enhanced its public perception and promoted its sustainability efforts effectively. Red Banyan®’s flexible and adaptive approach has ensured ongoing alignment with EPS-IA’s goals, helping the organization navigate legislative challenges and opposition while achieving significant improvements in media coverage and stakeholder engagement.

#### Repaired Reputation After a Public Scandal
Challenge:
After unfortunate details related to an online personality’s private life were made public, this well-known influencer enlisted Red Banyan®’s crisis PR experts to stop an online mob from causing long-term damage.
Action:
Red Banyan®’s team moved swiftly, correcting misinformation, halting the momentum of public attacks, and stopping sponsors from terminating partnership deals. The team then formulated and executed a strategy that gradually returned the situation to normal, putting the controversy firmly in the past.
Impact:

After a tumultuous period that could have been devastating to the individual’s reputation, brand, and livelihood, the client returned to a relative state of calm and business as usual.

You were like angels. Your guidance was essential and you were there for our family in a time of need and we could not have been happier with the outcome.
– Social Media Influencer Facing Cancel Culture

#### Reputation Rehabilitation for a Palliative Care Organization
Challenge:
A healthcare organization specializing in palliative care faced a reputational crisis when its CEO became involved in a high-profile lawsuit. The legal case attracted negative media attention, overshadowing the organization’s mission of providing compassionate end-of-life care. Red Banyan® was engaged to help shift the narrative and protect the organization’s brand.
Action:
Red Banyan® implemented a strategic communications plan focused on positive storytelling, highlighting patient success stories and the organization’s impact. We optimized their online presence through updated content and SEO strategies, and arranged targeted media interviews that showcased the CEO as a leader in compassionate care. This comprehensive approach helped steer attention away from the lawsuit and refocus on the organization’s core mission.
Impact:
Our efforts led to a successful reputation recovery, with negative media coverage diminished and replaced by positive stories about the organization’s work. The CEO and the organization regained public trust, and their focus on compassionate care was once again at the forefront of public perception. The organization continues to thrive, with its reputation fully restored.

#### Restoring a Real Estate Investor’s Reputation After Damaging Search Results
CHALLENGE:
A client in the real estate investment industry faced significant online reputation challenges when negative search results began prominently appearing in Google search results. At the start of the engagement, several damaging articles, mostly tied to news coverage involving a relative of the client, were featured on the first three pages of Google. The content misrepresented the client’s reputation, mistakenly associating them with the actions of their relative. This created a distorted online narrative, overshadowing the client’s professional achievements and current standing in the community, posing a serious risk to their credibility. 
SOLUTION:
Red Banyan® implemented a comprehensive SEO and reputation management strategy to eliminate negative content and build a positive online presence. A new, SEO-optimized website was launched, which quickly secured the #1 position on Google for the client’s name. The Red Banyan® team applied SEO techniques and engaged with media outlets to generate positive press and suppress negative content related to the client’s relative.
We published high-quality SEO- and AIO-optimized thought leadership content on both owned and third-party platforms, positioning the client as a credible authority in the real estate investment industry. Additionally, profiles on social media and third-party platforms were optimized to enhance the client’s digital footprint and visibility.
IMPACT:
Our efforts resulted in a complete restoration of the client’s online reputation. Negative content associated with the relative was removed from the first three pages of Google search results, while the newly optimized website secured the #1 position on Google’s first page. The client now controls 8 out of the top 10 results in Google News, reinforcing their professional image.
The expansion of the client’s digital presence, including strategic content creation and social media optimization, ensured their reputation was clearly separated from any negative associations, resulting in a positive and credible online presence. Furthermore, the newly published thought leadership content has bolstered the client’s reputation, growing their business profile beyond its original positioning in their field.
 

#### Reversing Online Disinformation for a Community Organization
Challenge
A community-focused staffing and training organization faced negative commentary on social media rooted in disinformation about how its business model and systems worked. The false narrative risked eroding trust with the stakeholders the organization depended on.
Solution
Red Banyan® was engaged to correct the record and protect the organization’s relationships with its community.

Narrative Correction: Red Banyan® addressed the disinformation directly, clarifying how the organization’s model and systems actually worked.
Content Removal: Red Banyan® worked to have the false posts taken down.
Stakeholder Relationships: Red Banyan® helped protect and reinforce the organization’s standing with its key stakeholder groups throughout.

Results
The false posts came down, and the commentator behind them issued a formal apology, an outcome that went well beyond simply quieting the noise. Rather than the organization being left to argue its case indefinitely against an anonymous-feeling attack, the source of the disinformation publicly walked it back, which reset the record for anyone who had seen the original claims. With the false narrative retracted at its source, the organization’s relationships with its stakeholders held intact, and the accurate story of how its model and systems work was the one left standing.

#### Shined National Spotlight on Museum Targeted by Hate
Challenge:
After someone spray-painted racially charged imagery on an exterior wall of The Florida Holocaust Museum in St. Petersburg, FL, museum officials sought guidance on how to appropriately respond.
Action:
Red Banyan® crisis management experts formulated a PR strategy to make sure this event was picked up by Jewish news outlets across the country, as well as in the national mainstream media. The goal was to turn this hateful act into something to build awareness for the Museum and allow community members to take action.
The resulting “Unite Against Hate” community gathering was attended by people of various races, religions, and political beliefs. The purpose of the event was to celebrate education and take a stand against ignorance.
Impact:

Red Banyan®’s extensive crisis management expertise helped the Museum use this ugly affair as an opportunity to build reputation and awareness and increase support and donations from a broad cross-section of the community.
The Red Banyan® team also helped The Florida Holocaust Museum secure support from the White House, which sent a powerful letter that was read aloud at the event by the Museum’s executive director.

“Evan Nierman and his team at Red Banyan® are in a class of their own. They remain cool under pressure, see situations from a variety of perspectives simultaneously, and always think strategically.”
– Matthew C. Levin, President and CEO, The Jewish Federation of South Palm Beach County

#### Strategic PR Elevates a National Golf Academy’s Brand and Community Impact
Challenge 
Golf Academy of America, a national leader in golf education, sought to increase enrollment, enhance its brand reputation, and strengthen community engagement across multiple campuses. The school needed a comprehensive PR strategy to elevate its visibility in both local markets and national industry conversations.
Solution
Red Banyan® crafted and executed a strategic communications plan focused on proactive storytelling and consistent media outreach. This included developing compelling messaging, highlighting faculty and student success stories, producing thought leadership content, and leveraging timely golf industry events for media placements. We also identified partnership opportunities with local schools, promoted charitable initiatives, and spotlighted the school’s technology and innovations through earned media.
Result 
Our campaign resulted in a steady stream of positive press in national and local outlets, increased social media engagement, and stronger connections with prospective students and community stakeholders. Golf Academy of America was positioned as a thought leader in golf education, leading to enhanced reputation, stronger enrollment, and more robust visibility in its target markets.

#### Supporting a Social Media Team Under Pressure
Challenge:
In the wake of the terrorist attacks in Israel on October 7, 2023, a national nonprofit was feeling the effects of burnout. With a rapid increase in news surrounding the war on Israel and impending internal turnover, the organization’s internal social media team needed support in curating and drafting content for its five social media accounts, allowing them to keep up with their posting cadence and demand.
Solution:
Red Banyan® mobilized quickly, becoming familiar with the organization’s content pillars and messaging. We worked closely with the organization’s internal social media team to flag news articles and stories that were flooding the media in the weeks after October 7th. We drafted copy and recommended social media graphics daily, and then delivered them to the team for review and scheduling.
Result:

We drafted over 600 pieces of copy for the organization’s four social media channels and its CEO, in a four-month period.
We created a pipeline of evergreen content for the organization that carried them past the end of our engagement date.
We mobilized quickly on breaking news so the organization could post timely updates and statements on the stories people were talking about online.

#### Supporting an Individual Through Online Harassment and Related Litigation
Challenge
An individual became the target of coordinated online harassment and found themselves drawn into related litigation. The situation played out across online spaces and in a legal dispute at the same time, requiring an approach that protected their reputation without complicating their legal position.
Solution
Red Banyan® was engaged to support the individual and their legal counsel through a difficult and multi-front situation.

Legal-PR Coordination: Red Banyan® worked alongside the client’s counsel to align communications strategy with their legal strategy.
Online Commentary Strategy: Red Banyan® advised on how to handle online commentary in a way that protected the client without escalating the targeting.

Results
Facing harassment and a legal fight at the same time, the client had two problems that could easily have worked against each other, where the instinct to respond publicly could undermine the case, and staying silent could let the attacks stand. Red Banyan® gave them a single approach that reconciled both, so their online response and their legal strategy pulled in the same direction instead of tripping over one another. That coordination meant the client was not choosing between defending their reputation and protecting their case, and could face a genuinely frightening situation with counsel and communications moving as one.

#### Tech Firm Boosts Industry Influence and Secures Key Partnerships Amid Rapid Growth
Challenge:
Established in 2014, the first-ever Data Exchange Platform (DXP) BDEX offers the most powerful identity graph available in the U.S. and provides privacy-focused machine learning modeling technology that allows marketers to effortlessly scale up their target audiences. BDEX engaged Red Banyan® to assist with elevating its brand, as well as the thought leadership of its CEO and Co-Founder, David Finklestein.
Action:
In short order, the Red Banyan® team developed an understanding of BDEX and its technology and began to form relationships with key local, regional, and national industry media.
We’ve developed consistent core messaging about BDEX, its technology, services, and value proposition. Over the following two years, Red Banyan® worked as an extension of BDEX’s internal team, securing positive earned media coverage, drafting high-quality content, white papers, and marketing collateral, as well as managing social media platforms, the company newsletter, and generating award and recognition opportunities for the company.
Impact:
Over the course of our engagement, Red Banyan® successfully raised BDEX’s industry profile, engaged its core constituencies, and helped streamline its marketing strategy.
We were able to position BDEX CEO David Finklestein as a thought leader in AdTech through monthly columns in Forbes and BuiltIn, as well as regular quotes in some of the industry’s top media outlets, such as AdAge, MarTech Today, Media Post, and CMS Wire.
Red Banyan® also helped secure several prestigious awards for the company, including Inc. 5000, South Florida Business Journal’s Fast 50 awards, and AdExchanger’s Programmatic Power Players award.
During our partnership, BDEX continued its trajectory of growth and secured strategic business partnerships with such industry giants as TiVo and Snowflake.

#### Turning a Viral Backlash Into a Public Endorsement
Challenge
A food service business was facing a fast-moving cancellation campaign after a video of workers not properly handling food went viral and drew widespread criticism online. The clip spread quickly, sparked a wave of negative attention, and put the company’s reputation at immediate risk. The business needed to respond fast and take real accountability, without pouring fuel on a story that was already burning hot.
Solution
Red Banyan® was engaged to guide the response and manage the online fallout.

Rapid, Accountable Response: Red Banyan® helped the company respond quickly and take real accountability, striking the balance between addressing the concern head-on and not amplifying the story beyond what it warranted.
Response Calibration: Red Banyan® guided how much to say and where, so the company met the moment without extending its life through overreaction.
Review Integrity: The full Red Banyan® team worked to identify and report reviews that were part of the pile-on rather than real customer experiences, and had them removed.

Results
The response contained the damage and then turned it around. The reviews driven by the pile-on were reported and removed, clearing away the manufactured wave of negativity. More notably, the person whose post had sparked the backlash came around after engaging directly with the company, walked back the original criticism, and publicly spoke to how well the business had handled the situation. The critic who had set the campaign in motion became a voice in the company’s favor, and a moment that began as a cancellation ended with the company’s standing repaired and, if anything, stronger than before.

#### Turning Literary Nostalgia Into Media Gold
Challenge:
Dale Henry, a small business owner based in Oxfordshire, England, owned a piece of literary history – an uncorrected proof copy of Harry Potter and the Philosopher’s Stone, one of just 200 ever printed. Dale hired Red Banyan® to generate interest in the book through earned media and help maximize its sale price.
Action:
Red Banyan® created customized press lists of reporters and outlets targeting those who had covered Harry Potter-related stories in the past or who generally covered the arts and/or business, and developed pitches that emphasized the book’s remarkable but quaint story.
Impact:
Red Banyan® secured dozens of stories about the book, including a radio interview with the BBC, a Reuters video syndication, and an ABC syndication. In the end, the book sold for $37,500, setting a new record for Harry Potter proofs. For context, another proof edition of Harry Potter and the Philosopher’s Stone sold for approximately $14,000 a few months earlier.

#### Turning Social Media Into a Community Tool for a Holocaust Museum
Challenge:
A Holocaust Museum was undergoing construction and renovations to add a brand new, highly anticipated exhibit. The Museum needed to re-establish its presence on social media in order to engage audiences while it closed its doors to in-person visitors.
Action:
We developed a full-scale social media management strategy. We established content and visual pillars that followed the organization’s brand guidelines and mission and developed strategic standard response messaging in order to keep audiences engaged in comment sections and in direct message forums. Using our social media management system, we created optimized social media posts for the Museum’s four social media channels: Facebook, Instagram, X, and LinkedIn – customizing each post to engage target audiences.
Impact:

We developed a consistent cadence for the Museum’s social media activity.
We created a more cohesive and professional online appearance for the Museum.
In the first month, we saw a more than 500% increase in Reach and Follower Growth on Facebook and LinkedIn.
As we have expanded the Museum’s visibility and profile online, we have turned social media into a community engagement tool and a resource for local educators.

#### Turning Stone’s Rise to National Prominence with Red Banyan®’s Strategic PR
CHALLENGE
Turning Stone Resort & Casino, owned by the Oneida Indian Nation, offered world-class amenities across gaming, golf, spa, dining, and accommodations—but needed to elevate its national profile to reflect the quality of its offerings. Despite strong guest experiences, Turning Stone was not yet widely recognized among top-tier resort destinations and lacked consistent media visibility across seasons and sectors.
ACTION
Red Banyan® served as Turning Stone’s long-term communications partner, implementing a multi-channel media strategy that spotlighted the resort’s key amenities and leadership in hospitality. Our work included:

Award Positioning: Identified and pursued elite recognition opportunities, helping secure prestigious designations such as the AAA Four Diamond and Forbes Four Star ratings.
Media Outreach: Executed seasonal press campaigns for holidays, spa promotions, and golf partnerships—including national lifestyle, travel, food, architecture, and wellness media.
Influencer & Media Visits: Facilitated visits from top-tier outlets like Golf Digest; pitched events and features to regional and national press.
Social Content Strategy: Created editorial calendars and content for Turning Stone’s careers-focused social pages to boost recruitment and brand presence.
Internal Communications: Drafted leadership messages and staff memos celebrating award wins and key milestones to reinforce internal engagement.

IMPACT
With Red Banyan®’s strategic guidance, Turning Stone evolved into one of Upstate New York’s most decorated and visible resort destinations. Highlights include:

Securing and promoting more than 60 major awards, including:

AAA Four Diamond and Forbes Four Star ratings
Wine Spectator’s Award of Excellence for TS Steakhouse and Wildflowers
Golf Digest’s “Best Golf Resorts in the Americas”
Casino Player and Strictly Slots “Best of Gaming” and “Best of Slots” honors

Media placements in top-tier outlets enhanced seasonal visibility and guest traffic
Elevated Turning Stone’s brand as a luxury destination for travel, wellness, and entertainment

Through a blend of earned media, strategic award submissions, and content planning, Red Banyan® positioned Turning Stone as a nationally recognized, high-caliber resort that continues to win acclaim—and visitors—year after year.

#### Using PR to Expose a $35M Ponzi Scheme and Deliver Justice
Challenge:
Red Banyan® was retained by a law firm representing victims of a large-scale, multi-million-dollar Ponzi scheme. Exposing the Ponzi operator as a fraud was imperative to help prevent him from preying on new victims and to assist attorneys in gathering crucial information and attracting additional plaintiffs. Red Banyan® also needed to inform past victims that they were not alone and that assistance was available to pursue the return of their stolen funds.
Action:
The team at Red Banyan® developed a strategic legal PR campaign to achieve its client’s interrelated objectives by effectively using the power of the press. Working alongside the attorneys from day one ensured that the public relations strategy was closely tied to the legal strategy. Aggressive media outreach was conducted at the local, national, and international level, targeting TV, print, radio, and online outlets.
Impact:

As a direct result of Red Banyan®’s strategic communications work with the plaintiff’s attorneys and the victims, the Ponzi criminal was convicted and sentenced to nearly twenty years in federal prison.
By leveraging the power of the press to fight for justice, Red Banyan® exposed the Ponzi schemer for what he was and destroyed the carefully contrived false image that he had previously developed. As our firm spread the truth through media stories, hundreds of additional defrauded victims came forward to provide new information and to join the legal efforts against the perpetrator.
At the time the law firm approached Red Banyan® for assistance, it was representing one plaintiff and attempting to recover $30,000. Ultimately, the firm pursued multiple class action lawsuits with dozens of plaintiffs from nearly all 50 states to reclaim more than $35 million in stolen funds.
While the victims will never completely recoup their lost investments (which for many meant their life savings), justice was achieved. Federal investigators were able to use the information that our strategic communications efforts helped produce, securing a 20-year conviction of the criminal.
An oft-cited cliché is that “the truth shall set you free.” In this case, the power of PR took away the freedom of this fraudster and prevented other innocent individuals from falling victim to his scams.

“It is rare to find a PR firm like Red Banyan® that can successfully execute in so many diverse areas. Their unparalleled talent and passion for their work, combined with their wealth of media contacts, will far exceed the highest expectations you may have for your PR firm.”
– Cathy Jackson Lerman, Principal, Lerman Law Firm