Government Public Relations
Have you ever heard the terms “government relations” and “public relations” and wondered what they mean and why they might be important to your company?
Here’s a brief summary: government relations help an organization communicate with governmental entities about issues like regulatory issues, educating legislators on particular issues and directing communication with elected officials. Public affairs helps a company better communicate with governmental entities such as legislators, political interest groups and even the media as it relates to policy.
The government relations consultants at Red Banyan have decades of experience working in these areas and can provide the expert guidance and advice you need to navigate the government. Our PR and lobbying experts can provide tips and strategies that will help you accomplish these goals. We have the political background and experience to interact with the government on the local, state and national levels, as well as the established relationships needed to get you noticed.
Our public relations consultants and lobbyists interact regularly with legislators, so we understand governmental processes, and know what it takes to get the job done. We know how to conduct research and have a firm grasp on how politics works so we are well-equipped to devise a public relations plan that will meet your needs, convey your messages and help guide your way through what can be an often-confusing maze of government.
The Practice of Government Public Relations
Public affairs, as opposed to public affairs PR, refers to matters that concern the public through policy or politics. Public relations focuses more on a company’s connection to the public and bridges the gap between the public and an organization. Red Banyan’s team of professionals include experts in both areas.
Red Banyan’s public affairs consultants have years of experience lobbying the government on specific legislation and particular policies that are targeted at specific issues. Our PR experts know how to provide important information to policymakers through media engagement as well as direct contact. We also have expertise in advocacy, consulting and advising. We can teach you how to contact journalists, monitor public policy proceedings and regularly establish contact with political leaders and members of various branches of government. We will also help you retain strong relationships with all company stakeholders.
Our public affairs PR professionals know how to build a positive image for your company by generating positive publicity instead of purchasing advertising. We can help you design a marketing campaign, write press releases, manage your social media and conduct market research. Our seasoned professionals can also help you send out pitches to journalists, communications with legislators and their aides, help with branding, assisting with blogging and writing, write speeches and launch PR campaigns.
Public Affairs vs. Public Relations
Red Banyan’s team of professionals include experts in both areas. Our public affairs consultants have years of experience lobbying the government on specific legislation or particular policies that are targeted at specific issues. We know how to provide important information to stakeholders through media engagement or direct contact. We also have expertise in advocacy, consulting and advising.
We can teach you how to contact journalists, monitor public policy proceedings and regularly establish contact with those in government. We will also help you retain strong relationships with all company stakeholders.
Our public relations experts know how to build a positive image for your company by generating positive publicity instead of purchasing advertising. We can help you design a marketing campaign, write press releases, manage your social media and conduct market research. Our seasoned professionals can also help you send out pitches to journalists, help with branding, assisting with blogging and writing, write speeches and launch PR campaigns.
Why is Public Affairs Important?
The public relations experts at Red Banyan will devise a plan for your organization that will highlight issues of concern that affect you and your stakeholders and capture the interest of local, state and federal officials. Our PR professionals are uniquely qualified to do this because of the personal relationships they have forged with elected officials, government appointees and others associated with the legislative process.
Our team will educate key players associated with the issues concerning your organization so that your concerns and interests are addressed with a satisfactory result. Our PR consultants know how important relationships with all levels of government leaders can be and will teach you how to locate key players and connect with them. This places your organization’s needs and concerns at the forefront of their minds before any decisions need to be made.
We will create a plan and help you plan ahead so you know whom to contact and when to contact them when an important issue comes up that may need the attention of the local government. Red Banyan’s public relations experts for all levels of government will make sure your organization has the right tools in place to get the best legislative result possible.
Red Banyan’s PR experts will make sure your organization has a seat at the table when major decisions are underway that could impact your brand. Government policy can have a significant negative or positive impact on companies, which is why it’s important that Red Banyan’s government relations team has your back. Our government relations experts will identify and track important issues, fend off harmful policy initiatives, or proactively support legislation that is beneficial to you and could have a measurable impact on your organization.
Red Banyan’s public affairs PR team will measure economic impact, build a network of stakeholders they can influence, and keep watch over bills at the federal, state, and national levels that are likely to have an impact on your company’s bottom line.