Red Banyan Founder and CEO Evan Nierman discusses the importance of accountability in the midst of a crisis, featured in a recent edition of USA Today. 

In the article, Nierman talks about Elizabeth Holmes’ strategy as she faces prosecution for fraud after the rise and fall of her blood-testing startup Theranos. Instead of centering her narrative around accountability, she is relying on recent movements like #MeToo to avoid the reality of her actions. She isn’t taking control of the narrative so much as ignoring it altogether. 

The article highlights the importance of crisis management and the care in which crisis experts like Red Banyan put into handling these situations. 

Read Evan Nierman’s full take in USA Today.