Young start-up Boost Media this week announced new partnerships with bid management industry leaders Google’s DoubleClick and Marin, signaling a major change in the process for creating and delivering online ads for maximum impact.


Making Boost Media’s optimization capabilities available across these two top platforms will exponentially increase the ability of search marketers to tailor their creative to segmented audiences.

Press releases announcing the partnerships are available on Marketwired and Google’s DoubleClick Search blog.

The news was also featured yesterday in top tech outlets including Search Engine LandMediaPost and WebProNews.