Wendy’s social media team has scored another hit recently by engaging in a hilarious rap battle with chicken wings restaurant chain Wingstop on Twitter.
It started with a viral tweet suggesting that “GameStop, Wingstop” sounds like a line from Migos’s song “Bad and Boujee.”
Wingstop took notice and engaged with its own rap:
Gamestop, Wingstop.
— Wingstop ???? (@wingstop) October 2, 2017
Copped a new game for the ❌????
Saucin' and tossin' our wings in a pot, pot.
We got that Original Hot, Hot. https://t.co/Wffggswh7L
Then, a fan challenged Wendy’s to join the conversation:
Gamestop, Wingstop.
— Wingstop ???? (@wingstop) October 2, 2017
Copped a new game for the ❌????
Saucin' and tossin' our wings in a pot, pot.
We got that Original Hot, Hot. https://t.co/Wffggswh7L
…to which, the fast-food chain responded with a reference to Kendrick Lamar’s song “Humble..”
????
— Wingstop ???? (@wingstop) October 2, 2017
Wingstop fired back, igniting the rap battle that was witnessed by hundreds of thousands of Twitter users:
Be there. Done that.
— Wingstop ???? (@wingstop) October 2, 2017
Bring something fresh… not frozen. ???? https://t.co/xi81olVFgP
Fresh, never frozen since 69
— Wendy's (@Wendys) October 2, 2017
Trying to cop that mixtape, better get in line
Grabbed a couple wings now you're trying to fly
But nothing gets 'em dipping like a Frosty and fry
???? https://t.co/lv62Mqr2f7
A frosty and a fry?
— Wingstop ???? (@wingstop) October 2, 2017
Giiiirl bye.
Wingstop flavor bringin' all the cravers!
They eat us now and save you for later. ✌???? https://t.co/Kt3eeeWfUx
Add 'em up, add 'em up.
— Wingstop ???? (@wingstop) October 2, 2017
Ain't nothin' like Wingstop ranch in a cup.
Not here to throw shade, just spittin' some heat.
????/???? nah, that's weak. https://t.co/ebNpd8ibJz
You tried it… you really did.
— Wingstop ???? (@wingstop) October 2, 2017
Who'd you borrow those lines from Sid the kid?
It's closing time and we're leaving frozen beef behind. ???????? https://t.co/LLPlhjvu6w
You’re queen of retweets with no soul.
— Wingstop ???? (@wingstop) October 2, 2017
We’re king of flavor & everything else for that matter.
You talk a good game but it’s all chatter. https://t.co/qrPdcDLSOR
The epic rap battle continued for over an hour when, after 6 p.m., both sides decided that it was time to wrap it up. Despite the fiery exchange though, both brands ended it on a good note:
You’re queen of retweets with no soul.
— Wingstop ???? (@wingstop) October 2, 2017
We’re king of flavor & everything else for that matter.
You talk a good game but it’s all chatter. https://t.co/qrPdcDLSOR
But for real, this was fun. Thanks Wing Ding ????
— Wendy's (@Wendys) October 2, 2017
When it comes to a brand’s social media strategy, responsiveness and the ability to engage your audience in a way that is authentic to your brand’s image have always been key. And few brands do this better than Wendy’s. From hilariously roasting fans on Twitter to the viral #NuggsForCarter tweet to the many more instances of the irresistibly funny and quirky posts, the fast-food chain has been continuously successful in its social media campaigns.
The rap battle with Wingstop is just another example of how Wendy’s super-responsiveness and its smart and out-of-the-box approach to engaging fans on social media continue to give the brand a competitive advantage, boost its online presence, and generate positive buzz for the company.
Does your brand have a social media strategy? If not, it may be time to give Red Banyan a call.