In today’s highly competitive business environment, investing in public relations is an absolute must for many businesses and organizations.

But what if you are just starting out and don’t have the budget for a professionally executed PR campaign?

Well, there is still a handful of ways you can engage your stakeholders, increase brand awareness and establish yourself as an expert in your industry that will require nothing but your time and commitment.

Below are four tactics every business can use regardless of its PR budget:

  1. Engage your audience on social media

Social media is the quickest and the easiest way to connect and establish a consistent two-way communication with your customers and potential business partners. Make sure your company has a consistent presence on social media and don’t forget to utilize various platforms for virtual networking.

  1. Share your expertise through public speaking

Research and identify potential speaking opportunities at your local and regional organizations. These can serve as great platforms to introduce yourself and your business to larger audiences, as well as establish your reputation as a thought leader within the industry.

  1. Use free channels to engage influencers in your industry

Sure, public relations agencies have access to tens of thousands of local and national reporters, but there are also free tools that allow you to connect with influencers who might be interested in your story. One of such tools is HARO (a.k.a. Help a Reporter Out), which allows you to receive dozens of specific story requests from journalists and bloggers and contact them through the HARO platform with your corresponding pitch. Besides, you can also do some manual research to identify the influencers who have covered similar companies and reach out to them directly.

  1. Share wider industry news and offer your insights

Stay on top of what is happening in your industry by using free news monitoring tools, such as Google Alerts for example. Monitor specific keywords and related trending topics on social media. Share interesting industry-related news with your followers and offer your expert insights into the situation. If you can be informative and offer helpful advice you will continue to gain new followers who could then become your loyal customers.

Interested in what professional public relations can do for your business? Give Red Banyan a call.